MIAMI, January 23, 2014 – rbb Public Relations has named Susan Gilden and Josh Merkin vice presidents of the marketing public relations firm that champions breakout brands. The announcement was made by Christine Barney, CEO and managing partner of rbb Public Relations.
“Susie and Josh’s promotions to vice president are well-deserved and a fine example of rbb’s support of employees’ professional growth,” said Barney. “Their leadership and commitment to providing smart counsel and meaningful results to our clients make them invaluable to both the agency and their clients, and we look forward to their ongoing success at rbb.”
Since joining rbb in 2004 as an account executive, Gilden has been promoted multiple times, most recently serving as an account director. Throughout her career at rbb, she has managed public relations and marketing campaigns for major national companies ranging from food and beverage products and luxury goods, to higher education, family entertainment productions and sports teams. She has led award-winning campaigns for Duncan Hines and Feld Entertainment, and created programs for Kaplan University, AmericanAirlines Arena, the Miami Marlins, Ringling Bros., Disney On Ice Monster Jam, Starbucks Coffee Company and Johnson & Wales University. Gilden is an active member of the public relations community. She served as the 2011 president for the PRSA of Greater Fort Lauderdale chapter and previously held the position of treasurer in 2009 and 2010.
Merkin joined rbb in 2010 as an account director and specializes in media relations and communications strategies for B2B and professional services clients including Kaufman Rossin, DHL Express, Gunster, and Swire Properties, among others. Throughout his career, he has managed public relations campaigns for several regional and national companies including Hogan & Hartson (now Hogan Lovells), Greenberg Traurig, PNC Bank, BankUnited, Navitus Health Solutions, Gibraltar Private Bank & Trust, Investor Solutions and MGE Architects. Prior to joining rbb, Merkin was a news producer for NBC-affiliate WPTV Newschannel 5 in West Palm Beach. Active in civic and professional organizations, Merkin serves on the board of directors for CHARLEE of Dade County and is a member of the Society of Business Editors and Writers.
About rbb Public Relations
rbb Public Relations is a national marketing PR firm with a reputation for delivering award-winning results to clients who appreciate the individual attention only a boutique agency can provide. As the champion for breakout brands, rbb supports companies that want to challenge market leaders and fuels brands that are already category leaders, but want to redefine the status quo and break out from traditional marketing techniques. rbb’s bilingual staff offers best practices in media relations, corporate and crisis communications, product introductions and digital/social media. Firm capabilities encompass a variety of practice areas, including B2B, financial & professional services, consumer products, real estate, travel & leisure, health & fitness, sports & entertainment, and food & beverage. For more information, call (305) 448-7450