Since joining rbb in 2005 as a senior account executive, Fine has been promoted twice, most recently serving as an account director. She has an established track record of producing award-winning campaigns and meaningful client results and continues to leverage her talent of expanding positive media and community relations for a distinguished portfolio of clients, including Florida Power & Light Company, Duncan Hines and the American Council on Exercise.
Fine has managed several award-winning client campaigns at rbb over the last few years. In 2011, she led the campaign for a fitness company that was a finalist for the prestigious Silver Anvil. In 2008, she led the firm’s numerous wins for Florida Power & Light, including the Public Relations Society of America’s Silver Anvil for reputation/ brand management, and a Gold Sabre from the Holmes Report for corporate reputation. In addition, she was named to PR News 2008’ “15 to Watch” list, a national award given to 15 up-and-coming communications professionals under the age of 30 who demonstrate outstanding performance and a keen understanding of the profession beyond their years.
“Sandra’s promotion to VP is well earned and is a great representation of the growth opportunities at rbb,” said Christine Barney, CEO of rbb Public Relations. “She has dedicated herself to becoming a outstanding public relations professional and the results are evident by the awards she has helped achieve.”
Fine is accredited by the Public Relations Society of America and serves as president-elect for the organization’s Miami Chapter.
About rbb Public Relations
rbb, champion of breakout brands, is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Three time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.