MIAMI – April 15, 2009 – rbb Public Relations, a full service public relations firm based in Miami, has promoted Sandra Fine to the position of account director. Fine recently earned her Accreditation in Public Relations (APR) from the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs the industry’s competency certification program.

As account director, Fine will help create, execute and measure strategic public relations programs for several of the firm’s clients including Florida Power & Light Company, BankAtlantic and AlphaStaff, one of the nation’s leading professional employer organizations. She will also continue to contribute to the firm’s award-winning culture by managing Think Tank, rbb’s internal professional development program.

Since joining rbb in 2005, Fine has led numerous successful public relations campaigns for the firm’s luxury consumer, lifestyle and corporate accounts. Last year, she was named to PR News’ “15 to Watch” list, a national award given to 15 up-and-coming communications professionals under the age of 30 who demonstrate outstanding performance and a keen understanding of the profession beyond their years. Over the past two years, her campaign contributions have led to two prestigious Silver Anvil Awards sponsored by the Public Relations Society of America (PRSA) for reputation/brand Management and public service. In 2008, her team’s campaign for Florida Power & Light Company also won the Holmes Report’s Gold SABRE award for corporate reputation.

“We take great pride in encouraging our employees to grow with us, and we’re happy to recognize Sandra’s talent with this new role” said Christine Barney, CEO of rbb Public Relations. “The numerous awards and accolades that she’s helped the firm achieve are a testament to the quality work she inspires for our clients on a daily basis.”

Fine, a graduate of the University of Florida, resides in Miami Beach. She serves as co-chair of the Greater Miami Chamber of Commerce’s natural resources committee and on the college relations committee for the Miami Chapter of the Public Relations Society of America.

About rbb Public Relations
Miami-based rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” 34-year-old rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit