Lauren Bernat was named Vice President, Advertising at an integrated communications agency, rbb Communications, to lead account services for its advertising unit, OutOfTheBlue. An award-winning creative firm, OutOfTheBlue develops powerful content for all types of media including broadcast, digital, interactive, print and outdoor.
In her new role, Lauren serves as a strategic partner to clients providing high-level marketing counsel and management of account teams for Jackson Health System, Codina Partners’ Downtown Doral and Centurion brands: Bulla, Pisco y Nazca, and Beehive, among others. In addition, she is responsible for sharing industry insights with the agency’s creative services team and clients.
“OutOfTheBlue’s clients have long benefitted from Lauren’s creativity and commitment to excellent service, earning her this well-deserved promotion,” said Lisa Ross, president of rbb Communications. “I am confident that her expertise and skills will fuel continued growth for our clients as well as the agency’s creative offerings.”
Lauren joined OutOfTheBlue in 2009 and has served in various account services and management roles. She is recognized for developing breakout brand-building programs for Florida-based and national companies in the financial, cruise, healthcare, retail and restaurant sectors. Over the years, she has spearheaded numerous multimedia campaigns that leverage branding, advertising and direct response strategies across multiple platforms to enhance brand awareness, and drive company sales.
About OutOfTheBlue Advertising
OutOfTheBlue is part of the rbb family of brands. The team has created advertising campaigns and developed branding strategies for local, national and international companies, winning more than 300 ADDY and Telly Awards, including Gold and Best of Show Awards. OutOfTheBlue believes in modern-day marketing and solutions, with a proven track record in delivering effective campaigns that bring results and improve clients’ bottom line. The agency excels in developing powerful creative content and messages in all types of media including digital, interactive, print, broadcast and outdoor.
About rbb Communications:
rbb is an integrated communications agency that champions breakout brands. Through proprietary research, rbb inspires companies with insights to create customer passion that delivers bottom line results. rbb’s family of brands offer media relations, digital marketing, influencer engagement, corporate communications, social media management and creative/advertising. Specialty practices include consumer, entertainment, health, higher education, professional services, real estate and travel. With offices in Miami, Fort Lauderdale, New Jersey and Los Angeles, the firm serves clients throughout North America and has international reach across more than 100 cities in 50 countries through its partnership in PROI Worldwide, the largest global network of independent communications agencies. For more information, call (305) 448-7450.