MIAMI, July 23, 2013 – rbb Public Relations, a national marketing public relations firm that champions breakout brands, announces that Vice President Sandra Fine, APR has been recently named director of results measurement, a new position at the firm. Her responsibilities include oversight of rbb’s campaign evaluation techniques and methodology.
The creation of the position comes at a pivotal time as the industry joins together to create new standards for public relations measurement.
“A public relations program’s evaluation of success is a critical step in the process and one that continues to evolve with today’s communications methods,” said rbb CEO Christine Barney, APR. “In conjunction with our Breakout Brands forward-thinking philosophy, this new dedicated position is helping us lead the charge toward the next progression of measurement best practices.”
Fine’s expertise in measurement methods is validated by her management of several award-winning client campaigns that have garnered the agency top recognition including a Silver Anvil from the Public Relations Society of America for reputation/brand management and a Gold SABRE from the Holmes Report for corporate reputation.  Fine is accredited by the Public Relations Society of America and currently serves as president of the organization’s Miami Chapter. In addition, she was named to the PR News 2008 “15 to Watch” list, a national award given to 15 up-and-coming communications professionals under the age of 30 who demonstrate outstanding performance and a keen understanding of the profession beyond their years.


To learn more about rbb’s measurement philosophy, read Fine’s blog post: The Meat on Public Relations Measurement.


About rbb Public Relations
rbb Public Relations is a national marketing PR firm with a reputation for delivering award-winning results to clients who appreciate the individual attention only a boutique agency can provide. As the champion for breakout brands, rbb supports companies that want to challenge market leaders and fuels brands that are already category leaders, but want to redefine the status quo and break out from traditional marketing techniques.  rbb’s bilingual staff offers best practices in media relations, corporate and crisis communications, product introductions and digital/social media.  Firm capabilities encompass a variety of practice areas, including B2B, financial & professional services, consumer products, real estate, travel & leisure, health & fitness, sports & entertainment, and food & beverage. For more information, call (305) 448-7450.