MIAMI – March 11, 2008 – Miami-based rbb Public Relations stunned the PR industry by taking home the “PR Agency of the Year 2008” title after repeating as winner of the Small Agency of the Year award. PR WEEK, the industry’s leading magazine, made the announcement at its annual awards dinner that attracted 1,000 attendees at Tavern on the Green in New York City on March 6, 2008.
The “PR Agency of the Year” award was judged by comparing the winners of the Small, Midsize, and Large PR Agency of the Year categories. Judges looked for financial growth, profit margins, client roster growth, client and employee retention, client satisfaction, good HR practices, innovation and creativity.
Judges noted that rbb rose above competitors of all sizes due to its impressive and varied client list, creative work and strong results. rbb boasts a number of long-term clients, comprising half of the firm’s work. They include Florida Power & Light, Cleveland Clinic Florida, Suez Energy, Ringling Bros., and Starbucks Coffee Co., among others. In 2007, the agency also added such national clients as Lady of America Franchise Corp., Secrets, Dreams and Sunscape Resorts and The Ritz-Carlton Club.
“Being named the best of all size firms nationwide is a tremendous validation of rbb’s work and culture,” said Christine Barney, rbb Public Relations’ CEO and managing partner. “Our employee-driven workplace delivers innovative programs, deep client relationships and extraordinary results. It makes this award very personal because each person in the agency and their supportive families can take credit for making it possible.”
rbb Public Relations is the only Florida firm to be recognized by all the major industry awards. In 2007, rbb was the only boutique firm nationwide to be awarded multiple Silver Anvils by the Public Relations Society of America for outstanding achievement in strategic public relations planning and implementation. The Wall Street Journal also took notice, naming rbb one of the best places to work, nationwide. These accolades sit proudly beside the firm’s other major industry awards – Platinum PR, PR WEEK, SABRE, Bronze Anvil, and more.
About rbb Public Relations Founded in 1975, Miami-based rbb Public Relations has gained a statewide and national reputation for strategic, results-oriented PR, with expertise in media relations, corporate communications, crisis counseling, product launches and special events. The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare, real estate and food and beverage. For more information, call (305) 448-7450 or visit www.rbbpr.com.
About PR WEEK Launched in the United States in 1998, PR WEEK is the first weekly magazine to offer nationwide coverage of the public relations business. It carries the latest news, in-depth analysis, top columnists, and reviews of campaigns, and aims to provide essential weekly reading for public relations professionals and to champion the cause of public relations as an essential management discipline in the business community at large. Based in New York, the magazine has a 28-strong staff, including full-time correspondents based in Washington DC, San Francisco and Chicago. PR WEEK was founded in Europe, and publishes an international edition that is circulated throughout the world. For more information, visit www.prweek.com.