rbb Communications, a leading integrated communications firm and champion of Breakout Brands™, has been named the agency of record for Richman Signature Properties.
As the first luxury rental division of the Richman Group, the nation’s 7th largest apartment owner, Richman Signature Properties aims to help consumers reimagine rental living. The new division puts an emphasis on individuality for residents and extensive social connectivity programs within carefully chosen locations that cultivate live-work-play environments.
“With a commitment to innovation, customer service and resident-oriented amenities, Richman Signature Properties is poised to be an industry leader and a Breakout Brand,” said Lisa Ross, president of rbb Communications. “rbb looks forward to supporting the company’s mission to revolutionize the way people approach renting.”
Ross said that rbb is managing a strategic integrated marketing and media relations program to introduce prospective residents to Richman Signature Properties and elevate the brand onto a national platform.
About rbb Communications
rbb is an integrated communications firm and four-time U.S. Agency of the Year. As the Champion of Breakout Brands, rbb inspires companies to create customer passion that delivers bottom line results. rbb’s family of brands offer media relations, marketing, corporate communications, digital/social media and creative services/advertising. Specialty practices include consumer products/services, real estate, travel & leisure, health, sports & entertainment, professional services/B2B and higher education. The firm’s global network extends across more than 50 countries through its partnership in PROI Worldwide, the largest global network of independent public relations agencies. For more information, call (305) 448-7450.