MIAMI – August 19, 2010 – rbb Public Relations, a leading national marketing public relations firm, was recently named agency of record for the Orange Bowl Committee (OBC). A not-for-profit, 343-member organization, the OBC is an established pillar of the South Florida community though its various community outreach programs, youth sports initiatives and hosting of premier sporting and related entertainment events including the Orange Bowl. rbb will provide marketing counsel and manage a media relations program to showcase these assets and support sales initiatives, while increasing brand equity amongst both local and national audiences.

According to Eric Poms, CEO of the Orange Bowl Committee,rbb was selected for its strategic approach to the OBC’s public relations needs and the firm’s reputation for delivering bottom line-oriented client results. Additionally, Poms said that the OBC chose rbb for its experience in working with sports, entertainment and not-for-profit clients on national and local levels.

“rbb looks forward to further enhancing the Orange Bowl Committee’s visibility and brand recognition throughout Florida, and on a national level,”said Tina Elmowitz, executive vice president, rbb Public Relations. “The Committee’s rich history and tradition runs deep in our community, from its sports events to outreach programs, and our experienced team will continue to drive the Committee’s mission of supporting Florida’s youth and the local economy.”

In addition to the OBC’s community involvement that places a strong focus on youth athletic programs, the OBC organizes a year-round schedule of events culminating with the Orange Bowl, this year taking place on January 3, 2011. Other OBC core events and initiatives include the Orange Bowl Youth Football Alliance presented by Sports Authority, MetroPCS Orange Bowl Basketball Classic (December 18, 2010), Orange Bowl International Tennis Championships (December 2-12, 2011) and Orange Bowl International Youth Regatta (December 27-30, 2010).

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About rbb
rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique PR agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, travel & leisure, health and fitness, luxury goods, real estate and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.