sawgrassMIAMI, May 20, 2015 – rbb Public Relations, a leading marketing public relations firm, was named agency of record for Sawgrass Mills, the preeminent outlet and value shopping destination in the United States.

“Sawgrass Mills in not only a world-class shopping mecca, but a major economic and tourism engine for Florida,” said Lisa Ross, president, rbb Public Relations. “Partnering with Sawgrass, rbb will drive this leadership position and deepen influence with South Florida fashionistas, as well as domestic and international visitors.”

Sawgrass Mills, part of the Simon Property group, provides the ultimate shopping experience with more than 350 name-brand outlet and off-price retail stores, two major food courts, nine full-service restaurants and top entertainment. Millions of visitors annually enjoy stores such as Calvin Klein, Disney Character Warehouse, Gap Outlet, Guess Factory Store, Nike Factory Store, Polo Ralph Lauren Factory Store, as well as anchor stores such as Saks Fifth Avenue OFF 5TH, Neiman Marcus Last Call, Bloomingdale’s – The Outlet Store, Super Target and electronics superstore, BrandsMart USA. In addition, The Colonnade Outlets at Sawgrass Mills feature many exclusive to the area luxury outposts, such as Jimmy Choo, Prada and Versace.

According to Ross, rbb will execute a strategic public relations, marketing and social media program to enhance the Sawgrass Mills brand, engage key target audiences – domestically and internationally – and drive traffic. The scope of work includes proactive media relations; key message development; event, sponsorship and partnership consulting; and social media support and program creation.

About rbb Communications
rbb is a marketing communications firm and four-time U.S. Agency of the Year. As the Champion of Breakout Brands, rbb inspires companies with insights on creating customer passion to increase sales. rbb’s multicultural staff delivers award-winning creativity, media relations, corporate counsel, product introductions, digital media, content creation and results/analytics. Specialty practices include consumer products/services, travel, health, sports & entertainment, B2B and higher education. For more information, call (305) 448-7450.