MIAMI, January 8, 2014 – rbb Public Relations, a national marketing public relations firm that champions breakout brands, was named agency of record for FirstService Residential, North America’s largest manager of residential properties and a subsidiary of FirstService Corporation (NASDAQ: FSRV) (TSX: FSV).
rbb will manage a comprehensive internal and external communications program to support FirstService Residential’s North American rebranding campaign, which is inclusive of the company’s 18 property management subsidiaries. As part of this strategic effort, rbb’s scope of work will include the development of brand and direct marketing collateral materials; oversight of executive communications, speech writing and key messaging; direction of the company’s social media transition; and planning of key stakeholder events. In addition, rbb will drive FirstService Residential’s core public relations program inclusive of proactive media relations and online reputation management.
Striving to enhance the value of every managed property and the lifestyle of each resident throughout North America, FirstService Residential oversees more than 6,000 properties and 1.5 million residential units across 19 U.S. states and three provinces in Canada. The company is known for delivering service excellence with enterprising solutions and added cost-savings benefits, redefining the category by marrying the strength, resources and buying power of a large corporation with the deft personal touch, local leadership and know-how provided by its more than 12,000 associates.
rbb Public Relations’ professional services division has vast experience managing PR and marketing campaigns for clients in the real estate industry including Flagler, Florida East Coast Industries and Codina Partners.
About rbb Public Relations
rbb Public Relations is a national marketing PR firm with a reputation for delivering award-winning results to clients who appreciate the individual attention only a boutique agency can provide. As the champion for breakout brands, rbb supports companies that want to challenge market leaders and fuels brands that are already category leaders, but want to redefine the status quo and break out from traditional marketing techniques. rbb’s bilingual staff offers best practices in media relations, corporate and crisis communications, product introductions and digital/social media. Firm capabilities encompass a variety of practice areas, including B2B, financial & professional services, consumer products, real estate, travel & leisure, health & fitness, sports & entertainment, and food & beverage. For more information, call (305) 448-7450