MIAMI – February 18, 2010 – rbb Public Relations, a marketing public relations firm based in Miami, was recently named agency of record for Canyon Ranch Hotel & Spa Miami Beach, the nation’s first luxury boutique hotel dedicated to wellness, and the acclaimed brand’s only full-service, luxury beachfront property. rbb will provide strategic marketing counsel and manage a media relations and marketing campaign to showcase the hotel’s unique attributes and enhance overall awareness.

Canyon Ranch Hotel & Spa Miami Beach houses South Florida’s largest wellness facility totaling 70,000 square feet with an impressive 54 treatment rooms, Aquavana® — a lavish array of healing waters, thermal cabins, saunas and rejuvenating soaking tubs — and an unrivaled selection of exercise equipment, classes and educational lectures. Situated in the historic and beautifully restored Carillon Hotel, Canyon Ranch in Miami Beach captivates guests with its exclusive services and treatments that integrate nutrition, fitness, lifestyle, preventive care and spiritual growth within the relaxed ambience of its oceanfront setting.

According to Sheryl Press, director of public relations for Canyon Ranch, rbb was selected for its strategic approach to public relations and reputation for delivering meaningful client results.

“We expect the firm to develop and implement a comprehensive public relations campaign aimed at establishing Canyon Ranch Hotel & Spa Miami Beach as the region’s premier authority on health and wellness, and foremost center for integrative medicine,” said Press.

“Canyon Ranch Hotel & Spa Miami Beach combines the amazing possibilities of the acclaimed Canyon Ranch health resorts with unrivaled facilities to inspire guests to healthy living, and rbb looks forward to generating further awareness of this one-of-a-kind wellness facility we have in our backyard,” said Lisa Ross, president of rbb Public Relations. “After creating an overall communications blueprint, we will conduct strategic media outreach and generate marketing initiatives to highlight the property’s unique attributes.”

Miami-based rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” 34-year-old rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.