MIAMI, May 19, 2014 – rbb Public Relations, a leading U.S. marketing public relations firm, was named agency of record for Apple Leisure Group, a vertically-integrated hospitality company that holds a unique niche in the U.S. travel industry as one of the largest wholesale vacation providers.
Apple Leisure Group operates a portfolio of six award-winning brands that provide a full spectrum of leisure travel offerings. The Group is comprised of Apple Vacations®, the world’s largest tour operator to Mexico and the Dominican Republic; Travel Impressions, a top U.S. wholesaler possessing an extensive global portfolio;CheapCaribbean.com, a popular online travel agency specializing in luxury vacation packages and resort accommodations in Mexico and the Caribbean; and subsidiary AMResorts®, a provider of marketing and brand management services to six luxury resort brands, which has been an rbb client since 2007.
In addition, Apple Leisure Group owns Amstar DMC®, a destination management company offering premium airport transfers, tours and excursions, and Unlimited Vacation Club, a traveler recognition and benefits program.
“Apple Leisure Group is a welcome addition to our roster of select hospitality clients, which includes the Group’s globally recognized AMResorts subsidiary,” said Lisa Ross, president of rbb Public Relations. “We’re excited to help the company achieve its business goals by promoting a unique business model that strategically combines the strengths of six distinct subsidiaries to deliver high property performance (and market share) for hotel owners, developers, banks, REITs and investors.”
According to Ross, rbb will execute a PR campaign focused on building awareness of Apple Leisure Group’s offerings through company and executive profiles, thought-leadership positioning, and media relations activity targeted towards hotel owners and developers in the U.S. and Canada (North America), Mexico, Latin America, the Caribbean and Spain.
About rbb Public Relations
rbb is a marketing communications firm and four-time U.S. Agency of the Year. As the Champion of Breakout Brands, rbb inspires companies with insights on creating customer passion to increase sales. rbb’s multicultural staff delivers award-winning creativity, media relations, corporate counsel, product introductions, digital media, content creation and results/analytics. Specialty practices include consumer products/services, travel, health, sports & entertainment, B2B and higher education. For more information, call (305) 448-7450.