MIAMI, November 22, 2011 – rbb Public Relations, a leading national marketing public relations firm, was named agency of record for the American Council on Exercise (ACE), America’s leading authority on fitness and the world’s largest nonprofit fitness and personal trainer certification, continuing education and training organization. rbb will provide ACE with marketing and promotions counsel, strategic public relations and comprehensive media outreach to consumer and trade audiences throughout the U.S.

According to Janet Frenkel, COO of the American Council on Exercise, America’s authority on fitness, rbb was selected for its strategic approach to public relations and reputation for delivering creative ideas and meaningful client results.

“ACE is combatting the obesity epidemic by providing industry professionals with innovative tools and resources, setting certification standards and empowering Americans to make healthy living an integral part of our society. We expect rbb to develop and implement a comprehensive public relations campaign aimed at furthering ACE’s thought leadership as the nation’s authority on fitness and helping ACE to bring critical fitness information to the public,” added Frenkel.

Committed to enriching the lives of the American people, ACE offers multiple resources to combat major health issues affecting our society. A crucial component of ACE’s work are the collaborative relationships created within the health and fitness arenas and the education provided nationally. The organization implements the most effective, research-proven training methods elevating the skillset and performance of fitness professionals. ACE prides itself on conducting continuous public education, outreach and research programs to engage Americans and promote healthier lifestyles.

“ACE has established itself as a leader in the fitness industry. rbb looks forward to enhancing awareness of ACE’s vision to inspire healthy living nationwide, through strategic marketing activities and media outreach highlighting the organization’s resources available to fitness professionals and consumers,” said Lisa Ross, president of rbb Public Relations.

About ACE

The American Council on Exercise® (ACE®), America’s premier fitness and personal trainer certification, continuing education, and training organization, is a nonprofit organization dedicated to promoting the benefits of physical activity and protecting Americans against unsafe and ineffective fitness products and instruction. ACE sponsors university-based fitness and exercise science research studies and is the world’s largest nonprofit fitness certifying organization. For more information on ACE and its programs, call (800) 825-3636 or visit the ACE website at

About rbb Public Relations

rbb Public Relations is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Three time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. rbb is a founding member of the Converge network of PR firms. For more information, call (305) 448-7450.