We recently had the opportunity to host two sessions at Holmes Report’s Global Public Relations Summit, arguably the biggest global communications event in the world.

Our sessions were very different, but had a common through line: The importance of understanding and activating your audience across generations.

Our CEO, Christine Barney, joined Jeff Graubard from Gibbs-rbb and Kaspar Ibsen Beck from Arla Foods to introduce the Conscious Consumer study and how marketers can win the hearts, minds and stomachs of Baby Boomers and Millennials.

In addition, I joined Gabriela Lambertus from Wells Fargo to give our perspective as millennials working in the marketing industry. Elise Mitchell of Mitchell Communications moderated.