MIAMI, August 27, 2010 – rbb Public Relations, a leading national marketing public relations firm based in Miami, has added Rafael Sangiovanni as a digital and social media coordinator. Sangiovanni will assist in executing online campaigns as a member of the Digital Park team for several of the firm’s consumer accounts, including Homewood Suites, American Airlines Arena, Johnson and Wales University, and The Glow System.

A Miami native, Sangiovanni has previously served as the online producer for The Miami Herald, copy editing chief for The Miami Hurricane and web coordinator for SOBeFiT Magazine, where he launched the publication’s social media campaign.

“Raph will help drive the next phase of growth in the social media programs and online community engagement offered by Digital Park,” said Christine de la Huerta, vice president of rbb Public Relations and team leader of the Digital Park division. “We look forward to watching him advance within the firm.”

Sangiovanni holds a bachelor’s degree in communications and English from the University of Miami.

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About rbb
rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique PR agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, travel & leisure, health and fitness, luxury goods, real estate and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.