MIAMI, May 9, 2013 – rbb Public Relations, a marketing public relations firm that champions breakout brands, has been recognized by the nation’s leading industry organizations – the Holmes Report, Bulldog Reporter and Public Relations Society of America – with multiple award wins and finalist recognitions.
The Holmes Report awarded rbb a Silver SABRE award and three Gold SABRE finalist recognitions. The SABRE awards are presented by The Holmes Group, a leading global public relations publishing operation that recognizes superior achievement in branding and reputation. rbb awards and finalist recognitions include:
- Silver SABRE winner: “rbb ‘Breakout Brands’ strategy” – Thought Leadership in PR category – rbb Public Relations
- Gold SABRE finalist: “Duncan Hines Frosting Creations Stirs Up Baking Aisle” – Work of Mouth category, rbb Public Relations on behalf of Duncan Hines
- Gold SABRE finalist: “Ringling Bros. and Barnum & Bailey® Circus Goes Hispanic” – Multicultural Marketing category, rbb Public Relations on behalf of Feld Entertainment
Gold SABRE finalist: “Bringing South by Southwest (SXSW) to South Florida” – Branded Journalism – rbb Public Relations
rbb and client Feld Entertainment received two 2013 Bulldog Media Silver level awards for its public relations program, “Ringling Bros. and Barnum & Bailey® Circus Goes Hispanic,” in the Best Arts & Entertainment Campaign and Best Use of Personality/Celebrity categories. Bulldog Reporter’s judges, a panel of working journalists and bloggers, reviewed the industry’s top traditional, digital and social media campaigns for 2012 and choose rbb’s campaigns from thousands of entries that reflect public relations strategic and tactical prowess at the highest level.
Additionally, rbb has been named a finalist for the Public Relations Society of America’s 2013 Silver Anvil Awards for its work on the Feld Entertainment Hispanic program, “Ringling Bros. and Barnum & Bailey® Circus Goes Hispanic,” in the Multicultural Public Relations – Business category. This year’s Silver Anvils, considered “Oscars” of the public relations industry, included 144 finalists out of 847 total entries. Winners will be announced on June 13.
“We’re honored by the acknowledgment of these leading PR organizations for the national campaigns rbb executed on behalf of its clients as well as the agency’s thought leadership and communication platforms,” said Lisa Ross, president, rbb Public Relations. “Creating strategic and outcome-focused programs while maintaining a best practices culture is paramount to rbb, and reflects our continued determination to deliver results that drive clients’ business and influence today’s communications environment.”
About rbb Public Relations
Champion of breakout brands, rbb is an award-winning national marketing public relations firm with a reputation for delivering meaningful results and the individual attention of a boutique agency. Four-time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.