MIAMI – January 16, 2008 – rbb Public Relations has been selected by AMResorts to lead national public relations campaigns for Secrets®, Dreams® and Sunscape® Resorts & Spas. The exclusive resort properties join rbb’s roster of internationally-recognized travel and tourism clients, including Costa Maya, Lionstone Development and The Ritz-Carlton Club and Residences, South Beach.

AMResorts is a fast-growing luxury resort sales and brand management company with more than 4,000 rooms throughout Mexico and the Caribbean. Pampering guests in lush, tropical settings, adults-only Secrets, luxurious Dreams and fun-filled Sunscape Resorts & Spas offer travelers a new and customized way to experience their vacation.

“We are seeing a trend in travelers wanting to customize vacations, and AMResorts has found a niche with its diverse brands of Secrets, Dreams and Sunscape Resorts & Spas,” said Lisa Ross, president of rbb Public Relations. “rbb is looking forward to using our expertise in the industry to enhance awareness of these brands among their key target audiences.”

Secrets and Dreams Resorts & Spas combine lavish accommodations, superior amenities and five-star service, while Sunscape Resorts & Spas provide the ultimate family vacation.

About rbb Public Relations Founded in 1975, rbb Public Relations, named 2005 “Boutique PR Agency of the Year” by PR WEEK, is located in Miami, Fla. The firm has gained a statewide and national reputation for strategic, results-oriented PR, with expertise in media relations, corporate communications, crisis counseling, product launches and special events. The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare, real estate and food and beverage. For more information, call (305) 448- 7450 or visit