MIAMI – February 3, 2010 – rbb Public Relations, a leading national marketing public relations firm, has announced the expansion of its new media and digital division, including new online services and additional resources. Formerly known as rbb 2.0, Digital Park creates social and interactive programs for consumer, corporate and B2B clients, and now offers increased search engine optimization services.
“The name Digital Park is more reflective of the reality and the permanence that social and online media now has,” said Christine de la Huerta, vice president and head of Digital Park. “Social media has fundamentally and permanently changed the way businesses communicate; it is a way of life now and not just a new or passing fad.”
Based on rbb’s best practices approach to overall public relations efforts, Digital Park develops strategic online communications programs with measurable goals. The division’s services include online reputation management and social media marketing, as well as enhanced search engine optimization through iPR, Digital Park’s proprietary search engine optimization tool.
Through a strategic partnership with Moncur Associates, rbb is the only public relations firm offering iPR, a search engine optimization method providing rapid and compounding search results and increased web traffic. “Using iPR allows us to quickly boost clients’ web presence, increasing the prominence of their websites and enabling consumers to find them much easier online,” said de la Huerta.
rbb CEO Christine Barney, APR, noted rbb expects to continue investing in digital media expertise. “As our industry evolves, we are committed to staying on the frontlines in order to achieve maximum results for our clients,” said Barney. “Digital Park is guided by the basic principles of PR, and that’s relationship building. We hope to strengthen our clients’ relationships directly with their audiences in the online realm.”
The Digital Park team includes Christine de la Huerta, vice president and team leader, Michelle Catin, digital and social media manager, and new member John Prieur, account executive, along with several other firm members who will contribute periodically through blog postings and more. As part of the expansion, Digital Park also launched a blog that will provide insight on the constantly evolving public relations and digital marketing fields. To read the blog and learn more about Digital Park, visit www.rbbdigitalpark.com.
Headquartered in Miami, marketing public relations agency rbb Public Relations has a national reputation for delivering results. Named “2009 Boutique Agency of the Year” by The Holmes Report, PRWeek’s “2008 Agency of the Year” and included among Inc. 5000’s list of “Fastest Growing Private Companies,” 34-year-old rbb delivers client results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including consumer products, B2B, travel & leisure, health and fitness, food and beverage, real estate and crisis communications. rbb is a member of the Converge network of PR firms.