Amy Zakarin joins leadership team; enhances agency’s consumer, lifestyle and real estate practices

rbb Communications, a leading integrated communications firm and four-time Agency of the Year, has acquired Z|COMM, the publicity and experiential agency formerly known as ZMPR. The acquisition supports rbb’s continued growth and will fuel its ongoing mission to champion Breakout Brands™.

Founded in 2001 by Amy Zakarin, Z|COMM is based in Miami with a presence in New York and has a proven track record of creating and nurturing the reputations of some of the most successful and recognizable names in the U.S., including The Related Group, Artefacto, Perry Ellis International and One Thousand Museum by Zaha Hadid Architects.

“For years, we have been impressed by Amy Zakarin’s deep expertise in the luxury lifestyle sector and ability to gain category leadership for clients on a local and national level,” said rbb Communications’ President Lisa Ross. “Her firm’s long-standing relationships with major consumer brands and influencers in arts, culture, design and real estate will enrich our capabilities to benefit clients.”

Zakarin said, “It’s a natural move to join a growing communications company, particularly as the PR, marketing, digital and publishing worlds continue to evolve and collide.”

“We’re in an era where meaningful client results and talent recruitment requires the depth and culture powered by larger, integrated entities offering a broader skill base and reach,” Zakarin continued. “Our partnership with rbb allows us to innovate and expand with access to top notch digital, strategy and creative experts and a global network to best serve our clientele.”

The acquisition brings rbb’s team count to nearly 100 staff members and the firm continues to seek talented leaders and staffers to support its growth.

Ross added that the two firms have a shared culture based on flexibility and respect, and are committed to deliver exceptional service to clients who seek a partner, not a vendor. Z|COMM is embracing rbb’s integrated communications approach, and the teams will collaborate by marrying PR with marketing and thought leadership strategies to produce award-winning campaigns.

Z|COMM is the latest specialty boutique to join rbb’s family of brands, including OutOfTheBlue, an advertising and creative design agency; SpiderBoost Communications, a digital marketing and web development firm; and Digital Park, a division offering integrated strategy and paid campaigns, social marketing management and content creation.

Additional details of the transaction were not disclosed.


About rbb Communications:
rbb is a leading integrated communications agency that champions breakout brands. Through proprietary research, rbb inspires companies with insights to create customer passion that delivers bottom line results. rbb’s family of brands offers media relations, digital marketing, influencer engagement, corporate communications, reputation and social media management and creative services/advertising. Specialty practices include consumer, health, entertainment, luxury lifestyle, professional services, real estate and travel. With offices in Miami, Fort Lauderdale, New York and Los Angeles, the firm also has international reach across more than 50 countries through its partnership in PROI, the largest global network of independent communications agencies. For more information, call (305) 448-7450.