Deal provides clients full-service creative and media buying capabilities
MIAMI – May 25, 2016 – rbb Communications, Champion of Breakout BrandsTM, enhanced its creative resources and breadth of integrated marketing services with the acquisition of OutOfTheBlue, a Miami-based advertising and creative design agency. OutOfTheBlue develops effective advertising campaigns and branding strategies for clients in the financial, hospitality, cruise, health care, retail and restaurant industries. This is the second acquisition completed by rbb this year.
“Today’s brands seek content that not only delivers compelling messages but creates emotional connections,” said Lisa Ross, president of rbb Communications. “This acquisition complements rbb’s existing creative marketing resources to ensure our campaigns deliver both.”
Founded in 2001, OutOfTheBlue has a proven track record of creating powerful creative content and delivering innovative and effective advertising campaigns across multiple platforms including print, broadcast, online and outdoor. In addition, OutOfTheBlue’s media buying acumen completes rbb’s capabilities roster as a fully integrated communications agency.
“As more clients look to have one agency to manage their overall marketing communications, we felt it would be a win-win to become part of rbb’s award-winning team,” said Renny Tirador, executive creative director of OutOfTheBlue. “Our employee and results-driven cultures align very well, and our team is eager to work with rbb’s national clients.”
OutOfTheBlue joins rbb’s family of brands, including the recently added digital marketing firm SpiderBoost Communications; Gibbs-rbb, a consumer/food product marketing agency; and Digital Park, an internal division offering integrated digital strategy, social marketing management and content creation to rbb clients.
Details of the transaction were not disclosed.
About rbb Communications:
rbb is a marketing communications firm and four-time U.S. Agency of the Year. As the Champion of Breakout Brands, rbb inspires companies with insights on creating customer passion to increase sales. rbb’s multicultural staff delivers award-winning creativity, media relations, corporate counsel, influencer engagement, internal communications, product introductions, digital media, content creation and results/analytics. Specialty practices include consumer products/services, travel & leisure, health, sports & entertainment, professional services and higher education. The firm’s global network extends across more than 50 countries through its partnership in PROI Worldwide, the largest global network of independent public relations agencies. For more information, call (305) 448-7450.
OutOfTheBlue is a modern day marketing agency. We are industry leaders and creative minds with in-depth consumer understanding and a passion to shape effective marketing strategies and ideas into viable, living breathing solutions.
Our tools? Powerful creative content and messages in all types of media including digital, interactive, print, broadcast and outdoor. Winner of more than 300 ADDYs and Telly awards OutOfTheBlue’s experience helps client’s brands reach their full potential. We excel in telling your story in the most compelling way, building consumer loyalty and getting people to love and buy your brand. We believe in breaking the rules. In challenging ourselves in creating effective messages that make the needle move and improve our client’s ROI. For more information, call (305) 442-2431.