Author Judy Kenniger recently wrote a story called “Reputation Management: It’s Everyone’s Responsibility.”

Our CEO, Christine Barney, was quoted in the story as saying that goodwill is “the art of protecting your brand from anything that would disrupt its ability to thrive.”

She added: “You have to review every aspect of your performance so that your brand matches what you want to see in the mirror.”

Read more from Barney and the full story.