MIAMI – July 8, 2010 – rbb Public Relations, a leading national marketing public relations firm, hired Adriana Infante as an Account Executive. Infante will provide client and media relations support to several of the firm’s consumer and healthcare accounts including: Blue Cross and Blue Shield of Florida, Homewood Suites by Hilton, YMCA of Greater Miami, Language Line Services, United HomeCare Services and Cleveland Clinic Florida.

Infante previously served as an Account Executive for a multinational communications firm based in Miami. She has managed a variety of business-to-consumer programs within the US Hispanic market for such clients as COVERGIRL®, Pantene Pro-V, Head & Shoulders, Target, Motorola and BMW.
“Infante joins our team offering a strong background in media relations, having orchestrated a variety of high-profile English and Spanish language campaigns,” said Lisa Ross, president of rbb Public Relations. “Her experience will further strengthen the firm’s media relationships and bilingual capabilities.”
Infante graduated from the University of Miami in 2007 with a bachelor’s degree in Communication and Modern Languages. She currently resides in Miami, FL.

###

About rbb
rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique PR agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, travel & leisure, health and fitness, luxury goods, real estate and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.