Like last year, I was asked by PRWeek, a dominant industry publication, to be their featured guest blogger for the week. I was more than happy to oblige, and my first post on what clients really want appears today.
My post focuses on an idea that seems counterintuitive at first – the last thing people think about when hiring a company is their actual ability. My point is that most clients who’ve done their research already know a PR firm can do the job, so I believe that prospective clients are more concerned with how you do the job. In other words, is there chemistry? How well will you work with their team?
It may seem superficial, but it’s a philosophy that can help boost client satisfaction. Read my post at PRWeek to see how affability, availability and ability really come together when building a successful relationship.