Introducing Urban Development to Central Florida

Opportunity
The Related Group brings unique urban development to Central Florida
Objective
Introduce Related as a transformative developer with “urban” expertise and generate interest in their building on the site of a beloved local landmark
Breakout Strategy
Showcase Related’s long lineage of excellence, community emphasis and carefully curated approach to real estate development, especially urban projects
The Program
  • In-market media education campaign, highlighted by on-property meet-and-greets with Related execs
  • Build pre-lease anticipation through visual-based media (TV lifestyle) and personal tours One-on-one interviews and tours with visual-based media (TV/lifestyle) for first-look stories to build pre-lease anticipation
  • Secure 10 million media impressions