Open doors to Floridians for a better, more accessible health plan customer experience, from shopping to buying to claims management.Objective
- Build awareness and excitement for an entirely new “retail store” model for health plan sales and customer service.
- Generate foot traffic from consumers to experience the new Florida Blue retail centers
Customer-centric blitz of events and other learning opportunities for Florida consumers and media, offering many ways to engage and learn more.
- Grand opening events with local celebrity appearances
- Centers as backdrop for media stories on health reform and other consumer insurance issues
- Website content for easy information access
- Monthly health events to provide ongoing opportunities for consumer trial