If you’ve seen Mad Men, you would have a pretty good idea of how advertising agencies were back in the ‘60s. Spring forward to 2016 and we know that what many advertising agencies are today and what they do, is no longer a model that will survive in the future.
At OutOfTheBlue Advertising we saw an opportunity to be part of a modern day marketing agency that offers clients “real-full-service” all under one roof. Joining forces with the rbb Communications family of brands makes us stronger and more relevant for our clients. We had collaborated with rbb in the past and we felt it was a perfect fit.
In addition to continuing to provide our clients the highest level of award winning creative, strategic campaign planning, media buying and social media solutions, we needed an established agency with a strong reputation. rbb is not only the Champions of Breakout Brands but a four-time agency of the year. rbb’s extensive capabilities roster as a fully integrated communications agency and business practice philosophy is exactly what prompted us to be part of this team.
Whether it is through traditional advertising campaigns or today’s strategic digital & social media solutions, the new “modern agency” model calls for professionals with strong marketing skills, a knack for understanding what moves consumers and belief in the responsibility to make every dollar work for clients. At OutOfTheBlue, we are excited about being part of the rbb team and we look forward to the future.