In November 2007, rbb, one of Florida’s leading PR firms, launched a campaign seeking applicants from local and/or regional nonprofit social service organizations looking to enhance their marketing outreach. The Girl Scout Council of Tropical Florida, Inc. was selected from over 50 different organizations requesting the firm’s services.
“rbb provides pro bono services to many groups that come to our attention through our clients,” said Christine Barney, CEO and managing partner of rbb Public Relations. “We created this program so we could extend our reach deeper in the community and each year support a different group whose mission and activity resonated with our staff.”
The Girl Scout Council of Tropical Florida, Inc. is one of 109 councils nationwide chartered by Girl Scouts of the USA to deliver the Girl Scout program within specific geographic boundaries. The local council serves over 15,000 girls and 3,700 adult volunteers in Miami-Dade and Monroe Counties and maintains five campsites each offering unique experiences for girls and adults.
“Everyone is familiar with the Girl Scout brand, but most people don’t really know how Girl Scouting has evolved and the depth of our non-troop activities including afterschool, migrant worker and housing project programs serving both girls and boys,” said Maria D. Tejera, CEO of the Girl Scout Council of Tropical Florida, Inc. “We hope that by telling our story we will reach even more girls in need of the confidence building and life preparation skills that the Girl Scout Council of Tropical Florida, Inc. offers.”
About rbb Public Relations Founded in 1975, rbb Public Relations, named “Boutique PR Agency of the Year” by PR WEEK in 2005, is located in Miami, Fla. The firm has gained a statewide and national reputation for strategic, results-oriented PR, with expertise in media relations, corporate communications, crisis counseling, product launches and special events. The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare, real estate and food and beverage. For more information, call (305) 448- 7450 or visit www.rbbpr.com.