Breakout Blog

The Top Takeaways from the 2018 PRSA Health Academy Conference

I recently attended the 2018 PRSA Health Academy Conference where hundreds of top healthcare communicators gathered for two jam-packed days to discuss the latest trends in media relations, healthcare policy communications, disease awareness campaigns and all things healthcare marketing.

All the interactive sessions and discussions offered diverse perspectives on campaign development, crisis management, and best practices […]

By |June 4th, 2018|Blog Post|0 Comments

A Promise to My Sister: Continuing the Fight Against Cancer

The American Society of Clinical Oncology (ASCO) is holding its annual meeting in Chicago. Founded in 1964, ASCO is the world’s leading professional organization for physicians and oncology professionals caring for people with cancer.

In 2017, nearly 40,000 professionals, exhibitors, and international attendees participated at their annual meeting. The top 10 countries represented at that meeting […]

By |June 1st, 2018|Blog Post|0 Comments

Storytelling in the Digital Age: Q&A with CNN’s Corvaya Jeffries

Standard press releases are out and press visuals are in, according to Corvaya Jeffries, a producer at CNN. Probably because visuals are processed 60,000 times faster than text, which is why image-focused apps – such as Instagram, Facebook and Pinterest – are among the most popular social networking sites in the world.

This preference is also […]

By |May 22nd, 2018|Blog Post|0 Comments

Making the Headlines: The Millennial Movement

May is the month of millennials.

The nation’s largest generation and a steady cultural force is causing brands to transform and innovate their marketing strategies.

Companies are catering to millennial preferences by offering experiences, practicality, and incentives.

Trends to Watch
Move over Traditional Honeymoons: Millennial Newlyweds Want ‘Many-Moons’
After saying “I do,” millennial newlyweds are saying bring in the “many-moons.” Between their sense of adventure […]

By |May 15th, 2018|Blog Post|0 Comments

Supporting Moms at Work Helps Them Thrive for Business & Family

Did you know 76 percent of college-educated women have children, but in agency life only 39 percent of women are moms?

This means that 61 percent of women in the workplace are prioritizing their careers over motherhood. However, with the right employer support and programs, working moms can thrive both at home and at work.


By |May 13th, 2018|Blog Post|1 Comment

2018 Trends: What Makes Sense for Your Brand?

With the first quarter behind us, we have been seeing some of the predicted trends taking center stage for 2018. From bold colors to bold gimmicks all working to make one brand stand out from another, 2018 is looking to be the year of the fearless.

But you have to ask yourself, “What will make sense […]

By |April 12th, 2018|Blog Post|2 Comments

Why You Need the Right People Today to Succeed Tomorrow

“Even if you are on the right track, you will get run over if you just sit there.”

This quote from Will Rogers is a humorous warning to today’s business owners. What got you where you are today is often not enough to ensure you will be successful tomorrow.

Continued growth is a challenge every business faces […]

By |April 10th, 2018|Blog Post|0 Comments

rbb Insights & Innovations: Brands Doing More

As they say, knowledge is power. That’s why our team of experts is curating a monthly roundup series, aimed at capturing the latest trends, insights and brand news to fuel your creativity and spark big ideas.

In March, we saw a theme where Breakout Brands tapped humor, technology and affinity partnerships to create emotional connections with […]

By |April 5th, 2018|Blog Post|0 Comments

3 Ways to Navigate the New Media Landscape

This story was co-written by Natalie Alatriste

As the media landscape is constantly changing, so must PR professionals and their practices. Although every media professional has a different perspective on the evolution of media, one commonality remains true: Media content must serve the public.

Gone are the days when a newspaper or outlet reported on everything and everyone, […]

By |March 30th, 2018|Blog Post|0 Comments

Risk and Reputation: Analyzing the Saga of United Airlines’ Crises

Recently, United Airlines was caught  in another scandal involving yet another highly unfortunate dog-related mishap. Every major news outlet covered the incident in their print newspapers, online news websites, and Twitter feeds. It even populated Snapchat news stories.

United Airlines is no stranger to negative national media attention. Everyone remembers the incident  in spring of 2017 where […]

By |March 20th, 2018|Blog Post|1 Comment