Breakout Blog

rbb Behind the Scenes: 20 Questions with Christine Barney

This story was co-written by Stephanie Schiff.

In today’s corporate environment, it’s rare that employees have visibility to the CEO. Most leaders are busy steering the ship and avoiding icebergs, so it can be challenging for employees to get to know their captains (aka, CEOs) on a more intimate level. However, at rbb, we are lucky […]

By |December 12th, 2018|Blog Post|1 Comment

Influencers Uncovered: The Instagram Update

This story was co-written by Hannah Bursack

The world of social media and the role that influencers play within the space is changing constantly. Apps such as Instagram are evolving at an increasingly rapid pace, opening new doors and opportunities for both marketers and those who want to build a business.

For the first post in our […]

By |December 6th, 2018|Blog Post|0 Comments

Making The Headlines: Innovating for Today’s Busy Traveler

The holiday season is officially underway, as more travelers hit the road to enjoy the festivities and family time. Take comfort in the ways forward-thinking brands are increasing tech, convenience and programming to make the consumer journey a smoother and more enjoyable one.


Move over […]

By |November 27th, 2018|Blog Post|0 Comments

6 Tips to Transform Customer Service in the Age of Entitlement

I have a vivid memory of my mother making a customer service call when I was a kid. A shocking new channel called MTV had suddenly appeared on our television. It was NOT appropriate viewing for her four children and needed to be removed from our channel lineup immediately.

She determinedly dialed up the cable company […]

By |October 29th, 2018|Blog Post|0 Comments

Making The Headlines: Feeding Consumers Experiences

Traveling to a bucket list destination or trying exotic new foods are no longer just about enjoying the moment. We want the world to join us on the journey from the comforts of their phone.

We’re bringing social media influencers into focus as they successfully capitalize on experience-based content and beat brand marketers one great photo […]

By |September 13th, 2018|Blog Post|1 Comment

Remembering a Vaccine Pioneer

In life, there are some who make an indelible impression on you. Individuals who have committed heroic acts, uplifted humanity, taken a courageous stand, excelled in the face of adversity. For me, that person was Dr. Maurice R. Hilleman, a microbiologist who developed a number of lifesaving vaccines for diseases like mumps, measles, chickenpox, pneumonia, […]

By |August 30th, 2018|Blog Post|0 Comments

Journalists Take Stand For Free Press & Against Trump’s Remarks

August 16, 2018 was a remarkable day for those who work in media, avid consumers of news or, in the case of rbb, work as partners with media on behalf of our clients.

In one of the largest coordinated efforts in recent history, nearly 350 newspapers across the country published editorials defending freedom of the press […]

By |August 16th, 2018|Blog Post|0 Comments

Making The Headlines: Let’s Get Personal

The customer is always right has never had more meaning than in the era of social media and online reviews. In fact, everyday people now play an important role in shaping brands and products.

We’re putting the spotlight on the critical role of consumer influence, and how keen listening is imperative for brands to meet their needs, […]

By |July 20th, 2018|Blog Post|0 Comments

5 Simple Steps For A Successful FAM Trip

This story was co-written by Ailys Toledo

Today we’re here to talk ‘FAM Trips’ – and no, we’re not referring to trips with your family. In layman’s terms, it’s an opportunity to showcase a destination, product or service firsthand to a select group of media. The goal is to curate an experience so positive that it […]

By |July 14th, 2018|Blog Post|0 Comments

Breakout Marketing Concepts: The Tech Struggle

We are living in the age of technology, but travelers are finding themselves torn between the desire to unplug and the need to stay connected.
While some brands are taking an all or nothing approach to being tech-friendly, many are learning to strike a balance, combining just the right amount of innovative technology while still encouraging […]

By |June 7th, 2018|Blog Post|0 Comments