As publicists, it’s our duty to be our client’s biggest cheerleaders, no matter the situation. The recent COVID-19 outbreak has forced us all to step out of our comfort zones and provide crisis counsel during a time of uncertainty. Despite working from home and choosing to physically distance ourselves from coworkers we consider family, we […]
When speaking to a group of life science leaders at the BioFlorida conference recently, Rhys Williams from New World Angels said, “Patience, politeness, and persistence pays.“ It struck me so profoundly because not only were they wise words for executives in relation to fundraising (which was the theme of the session) but really for all […]
How do you define a leader? Is it someone people are willing to follow? I believe the best leaders don’t worry about how many people are behind them. They take action on an issue not because it’s popular, but because it’s right. Ed Stack, CEO of Dick’s Sporting Goods is such a leader. He is […]
When thousands of PR pros come together, what do you get? Not the setup for a clever punchline, last week in San Diego the answer was the Public Relations Society of America’s International Conference (#PRSAICON).
Coming from across the country, my communications colleagues and I met to discuss the state of the industry, what’s necessary to […]
Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. All bright, shiny and safe.
But, please know, it’s all baloney.
Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management capabilities.
First, a […]
Getting a positive viral or a front-page feature story in a major publication, like the Washington Post or the New York Times, is said to be both a client’s and publicist’s dream. Not only is the exposure great for branding purposes, but if done strategically a media placement of this nature leads to credibility for […]
As integrated marketers, we should always strive to produce work that furthers our clients’ goals and ultimately improves their visibility and bottom line.
But what if you had the chance to do something bigger than that? Recently, I was presented with such an opportunity.
Our client, the All Suites brands by Hilton, took on a life-changing challenge, […]
It’s no surprise that digital trends are constantly changing and some brands are aggressively paving the way we use online platforms. This month, we’re highlighting some outstanding tech pioneers who are innovating and revolutionizing new practices in the digital age.
TRENDS TO WATCH
Smartphones Are Officially The King Of Media
U.S. adults this year will spend more time […]
‘Tis the Season. Not the season of jingle bells and holly jolly – but the season of scientific innovation. It’s the time of year where the greatest minds in scientific research convene to discuss the industry, milestones and potential collaborations. If you’re planning on participating in any of the season’s festivities (ASCO, BIO) this is […]
This story was co-written by Angelica Martinez.
A few years ago, this newfangled concept of “telecommuting” or working from home became a popular subject of discussion, but was met with some disbelief. Today, remote work continues its steady rise in popularity, but many still pose the question: Are people actually productive working from home?
According to […]