Breakout Blog

Changing The Digital Game

It’s no surprise that digital trends are constantly changing and some brands are aggressively paving the way we use online platforms. This month, we’re highlighting some outstanding tech pioneers who are innovating and revolutionizing new practices in the digital age.
TRENDS TO WATCH
Smartphones Are Officially The King Of Media
U.S. adults this year will spend more time […]

By |July 9th, 2019|Blog Post|0 Comments

Four Tips to Make You a Science Communications Pro this Conference Season

‘Tis the Season. Not the season of jingle bells and holly jolly – but the season of scientific innovation. It’s the time of year where the greatest minds in scientific research convene to discuss the industry, milestones and potential collaborations. If you’re planning on participating in any of the season’s festivities (ASCO, BIO) this is […]

By |May 30th, 2019|Blog Post|0 Comments

Remote Flexibility is the Key to Happy Employees—Trust Us

This story was co-written by Angelica Martinez.

A few years ago, this newfangled concept of “telecommuting” or working from home became a popular subject of discussion, but was met with some disbelief. Today, remote work continues its steady rise in popularity, but many still pose the question: Are people actually productive working from home?

According to […]

By |May 15th, 2019|Blog Post|0 Comments

You’re Probably Not Ready for the Risk Most Likely to Impact Your Organization

While South Florida enjoys many advantages, there are vulnerabilities that come with being a world-class, international metropolis situated at the end of a peninsula. Most businesses are prepared for familiar weather-associated threats like hurricanes, but a recently released report by Bank of America points to a troubling statistic suggesting businesses owners are exposed to a […]

By |May 9th, 2019|Blog Post|0 Comments

What to do When You Can’t Believe Your Eyes

Technology is making it easier for our eyes to deceive us. Clever editing, misleading titles and manufactured images allow us to simply manipulate stakeholders.

There are numerous examples of how manufactured and forced perspective erodes trust and impacts situations in everything from elections to healthcare.

The increasing ease of these techniques is what has accelerated the rate […]

By |May 6th, 2019|Blog Post|0 Comments

Influencers Uncovered: On and Off the Gram

Remember when the internet freaked out when Instagram shut down for an afternoon? The world caught a small glimpse of what could happen to full-time influencers—and their partners—if Instagram were to disappear completely, and it wasn’t pretty.

Everyone we’ve spotlighted so far in our ‘Influencers Uncovered’ series have expanded in tangible ways that make sense for their […]

By |April 26th, 2019|Blog Post|0 Comments

Influencers Uncovered: 5 Tips for a Successful Influencer Partnership

This story was co-written by Hannah Bursack

This story is the second in the Influencers Uncovered series, which takes a deep dive into the complex world of influencers and Instagram, and how marketers and brands can benefit from both.

Now that we’ve gone over Instagram’s ever-evolving features and how they can benefit influencers, it’s time to talk about […]

By |March 15th, 2019|Blog Post|0 Comments

Disruption is Always in the Making

On the heels of rbb’s Disruption Day, our company-wide retreat in which we challenged ourselves to discover new ways of thinking and bring even fresher creativity to our clients, we remain inspired to seize every opportunity and change the game for our clients.

Karl Lagerfeld, an original, iconic disruptor in fashion and consumer marketing, paired pearls […]

By |March 6th, 2019|Blog Post|0 Comments

Remembering Jack O’Dwyer and How He Changed PR

Jack O’Dwyer, one of the pioneer journalists who created a category of “covering the PR industry,” recently passed away. If you haven’t been in the business for decades, the significance is probably lost on you.

But here’s why you should care.

Real innovators don’t come along every day. Jack saw an opportunity and, relying on his 10 […]

By |December 27th, 2018|Blog Post|0 Comments

An Easy Guide For Explaining to Abuela What PR Pros Do

When you are part of a big, fat Cuban family—complete with tias, tia de tu tia, primo hermanos, and even el vesino that’s lived next to your abuela for years—the holidays are the most wonderful time of the year to update your extended family on your life happenings. The funny thing is these questions and […]

By |December 19th, 2018|Blog Post|0 Comments