Breakout Blog

Remembering Jack O’Dwyer and How He Changed PR

Jack O’Dwyer, one of the pioneer journalists who created a category of “covering the PR industry,” recently passed away. If you haven’t been in the business for decades, the significance is probably lost on you.

But here’s why you should care.

Real innovators don’t come along every day. Jack saw an opportunity and, relying on his 10 […]

By |December 27th, 2018|Blog Post|0 Comments

An Easy Guide For Explaining to Abuela What PR Pros Do

When you are part of a big, fat Cuban family—complete with tias, tia de tu tia, primo hermanos, and even el vesino that’s lived next to your abuela for years—the holidays are the most wonderful time of the year to update your extended family on your life happenings. The funny thing is these questions and […]

By |December 19th, 2018|Blog Post|0 Comments

rbb Behind the Scenes: 20 Questions with Christine Barney

This story was co-written by Stephanie Schiff.

In today’s corporate environment, it’s rare that employees have visibility to the CEO. Most leaders are busy steering the ship and avoiding icebergs, so it can be challenging for employees to get to know their captains (aka, CEOs) on a more intimate level. However, at rbb, we are lucky […]

By |December 12th, 2018|Blog Post|1 Comment

Influencers Uncovered: The Instagram Update

This story was co-written by Hannah Bursack

The world of social media and the role that influencers play within the space is changing constantly. Apps such as Instagram are evolving at an increasingly rapid pace, opening new doors and opportunities for both marketers and those who want to build a business.

For the first post in our […]

By |December 6th, 2018|Blog Post|0 Comments

Making The Headlines: Innovating for Today’s Busy Traveler

The holiday season is officially underway, as more travelers hit the road to enjoy the festivities and family time. Take comfort in the ways forward-thinking brands are increasing tech, convenience and programming to make the consumer journey a smoother and more enjoyable one.


Move over […]

By |November 27th, 2018|Blog Post|0 Comments

6 Tips to Transform Customer Service in the Age of Entitlement

I have a vivid memory of my mother making a customer service call when I was a kid. A shocking new channel called MTV had suddenly appeared on our television. It was NOT appropriate viewing for her four children and needed to be removed from our channel lineup immediately.

She determinedly dialed up the cable company […]

By |October 29th, 2018|Blog Post|0 Comments

Making The Headlines: Feeding Consumers Experiences

Traveling to a bucket list destination or trying exotic new foods are no longer just about enjoying the moment. We want the world to join us on the journey from the comforts of their phone.

We’re bringing social media influencers into focus as they successfully capitalize on experience-based content and beat brand marketers one great photo […]

By |September 13th, 2018|Blog Post|1 Comment

Remembering a Vaccine Pioneer

In life, there are some who make an indelible impression on you. Individuals who have committed heroic acts, uplifted humanity, taken a courageous stand, excelled in the face of adversity. For me, that person was Dr. Maurice R. Hilleman, a microbiologist who developed a number of lifesaving vaccines for diseases like mumps, measles, chickenpox, pneumonia, […]

By |August 30th, 2018|Blog Post|0 Comments

Journalists Take Stand For Free Press & Against Trump’s Remarks

August 16, 2018 was a remarkable day for those who work in media, avid consumers of news or, in the case of rbb, work as partners with media on behalf of our clients.

In one of the largest coordinated efforts in recent history, nearly 350 newspapers across the country published editorials defending freedom of the press […]

By |August 16th, 2018|Blog Post|0 Comments

Making The Headlines: Let’s Get Personal

The customer is always right has never had more meaning than in the era of social media and online reviews. In fact, everyday people now play an important role in shaping brands and products.

We’re putting the spotlight on the critical role of consumer influence, and how keen listening is imperative for brands to meet their needs, […]

By |July 20th, 2018|Blog Post|0 Comments