‘Tis the Season. Not the season of jingle bells and holly jolly – but the season of scientific innovation. It’s the time of year where the greatest minds in scientific research convene to discuss the industry, milestones and potential collaborations. If you’re planning on participating in any of the season’s festivities (ASCO, BIO) this is […]
This story was co-written by Angelica Martinez.
A few years ago, this newfangled concept of “telecommuting” or working from home became a popular subject of discussion, but was met with some disbelief. Today, remote work continues its steady rise in popularity, but many still pose the question: Are people actually productive working from home?
According to […]
While South Florida enjoys many advantages, there are vulnerabilities that come with being a world-class, international metropolis situated at the end of a peninsula. Most businesses are prepared for familiar weather-associated threats like hurricanes, but a recently released report by Bank of America points to a troubling statistic suggesting businesses owners are exposed to a […]
Technology is making it easier for our eyes to deceive us. Clever editing, misleading titles and manufactured images allow us to simply manipulate stakeholders.
There are numerous examples of how manufactured and forced perspective erodes trust and impacts situations in everything from elections to healthcare.
The increasing ease of these techniques is what has accelerated the rate […]
Remember when the internet freaked out when Instagram shut down for an afternoon? The world caught a small glimpse of what could happen to full-time influencers—and their partners—if Instagram were to disappear completely, and it wasn’t pretty.
Everyone we’ve spotlighted so far in our ‘Influencers Uncovered’ series have expanded in tangible ways that make sense for their […]
This story was co-written by Hannah Bursack
This story is the second in the Influencers Uncovered series, which takes a deep dive into the complex world of influencers and Instagram, and how marketers and brands can benefit from both.
Now that we’ve gone over Instagram’s ever-evolving features and how they can benefit influencers, it’s time to talk about […]
On the heels of rbb’s Disruption Day, our company-wide retreat in which we challenged ourselves to discover new ways of thinking and bring even fresher creativity to our clients, we remain inspired to seize every opportunity and change the game for our clients.
Karl Lagerfeld, an original, iconic disruptor in fashion and consumer marketing, paired pearls […]
Jack O’Dwyer, one of the pioneer journalists who created a category of “covering the PR industry,” recently passed away. If you haven’t been in the business for decades, the significance is probably lost on you.
But here’s why you should care.
Real innovators don’t come along every day. Jack saw an opportunity and, relying on his 10 […]
When you are part of a big, fat Cuban family—complete with tias, tia de tu tia, primo hermanos, and even el vesino that’s lived next to your abuela for years—the holidays are the most wonderful time of the year to update your extended family on your life happenings. The funny thing is these questions and […]
This story was co-written by Stephanie Schiff.
In today’s corporate environment, it’s rare that employees have visibility to the CEO. Most leaders are busy steering the ship and avoiding icebergs, so it can be challenging for employees to get to know their captains (aka, CEOs) on a more intimate level. However, at rbb, we are lucky […]