Breakout Blog

OUTRAGE CULTURE: HOW TO PRE-EMPT ONLINE OUTRAGE?

This blogpost is part II of a two-part series on outrage culture. Please click here to read part I of the series, where the questions of “what is outrage culture and why it matters” were explored.

Outrage culture can be defined as “a set of behaviors, usually displayed on social media, that aim to hold individuals […]

By |September 22nd, 2020|Blog Post|0 Comments

5 TIPS FOR BEING A REMOTE INTERN

Learn how to take advantage of opportunities, build strong relationships, and exhibit impact during your remote internship.

For many college students, internships give them a valuable learning experience that their academic classes just cannot. Throughout the COVID-19 pandemic, companies are still interested in giving rising talent the opportunity to expand their skillsets, despite being faced with […]

By |September 22nd, 2020|Blog Post|0 Comments

OUTRAGE CULTURE: WHAT IT MEANS AND WHY IT MATTERS

Outrage (noun): an extremely strong reaction of anger, shock, or indignation.

This definition shines a light on an incredibly powerful human emotion, but when the word “culture” is tacked on, outrage takes on an entirely different meaning.

Outrage culture (noun): a set of behaviors, usually displayed on social media, that aim to hold individuals and groups accountable […]

By |September 15th, 2020|Blog Post|0 Comments

IF CLASS GETS CANCELED, EMPLOYEE-DRIVEN WORKPLACES CAN KEEP COVID-19 FROM CURTAILING CAREERS

“Mommy, I am hungry,” says my eight year-old. “I left you a snack on the counter,” I respond and then turn back to an inbox overflowing with unread client emails. “Mommy, my iPad just froze,” she says 15 minutes later. “Figure it out, give screen time a break or ask your father,” I say, then […]

By |August 28th, 2020|Blog Post|1 Comment

U.S. COMMUNICATORS’ ROLE IN COMBATING CORONAVIRUS

The U.S. has failed to contain the coronavirus pandemic and is on track to pass 5 million cases in August. While we continue to see record-breaking numbers of cases, Taiwan is nearly back to normal, never having surpassed 500 cases, and New Zealand has already been declared coronavirus free.

What is causing the U.S. to struggle […]

By |August 18th, 2020|Blog Post|0 Comments

SHORT FORM SOCIAL VIDEO JUST GOT MORE COMPETITIVE: INSTAGRAM’S “REELS” TAKES ON TIKTOK

TikTok Enters the Scene

With social media continuing to evolve and have even more daily engaged users during the pandemic, it’s no surprise that this heightened activity brings about new social platforms and capabilities. TikTok was founded in 2012 by Beijing-based technology company ByteDance, and at the time, no one knew what to make of it. […]

By |August 7th, 2020|Blog Post|0 Comments

WHY HEALTHCARE COMMUNICATIONS COULD GET MESSY

Last week, the Trump Administration took a step that few saw coming: Having hospitals begin reporting COVID-19 case numbers directly to the HHS and the White House instead of the Center for Disease Control (CDC). While the system of reporting positive cases and the stress on hospitals has been imperfect, this new step could make […]

By |August 3rd, 2020|Blog Post|0 Comments

LET’S TALK ABOUT PODCASTS

In 2005, Steve Jobs said podcasts were the future. It was a bold statement when less than a quarter of US adults had even heard of them at the time. But Spotify’s $100 million acquisition of Joe Rogan’s podcast may have proven Jobs correct 15 years later.

As the second most popular offering on iTunes, Rogan’s […]

By |July 24th, 2020|Blog Post|1 Comment

5 NEAR-TERM THREATS IMPACTING CORPORATE REPUTATION FOR Q3 & Q4 OF 2020

“When the map differs from the terrain, go with the terrain.

-Admiral Eric Olson, United States Navy, Retired 
Predictions abound in times of uncertainty. And these are certainly those times.

Yet, looking forward, there are some fair assumptions that can be made. We are likely looking at a bumpy and uneven pandemic recovery. Consumers and companies will not […]

By |July 14th, 2020|Blog Post|0 Comments

LEADING WITH MORE THAN LIP SERVICE

Like the advertising and PR industries tend to do, we are tallying social justice scorecards to cast winners and losers in their response to the nationwide protests of George Floyd’s death, unnecessary force and racial inequality. Statements and social posts, employee programs and benefits, donations and pledges, and even diversification of the leadership slate should […]

By |July 2nd, 2020|Blog Post|0 Comments