We’ve all heard the phrase, “There is no such thing as bad publicity,” but is there truth behind this saying?
We don’t need to look much further than the coverage around pop megastar Justin Bieber’s arrest, scandalous behavior and deposition video. Because he is a celebrity, many are intrigued by his actions and can’t stop watching to see what he will do next. The day of his arrest alone, Bieber gained more than 30,000 Twitter followers.
At first glance, it may seem like the publicity is not damaging his brand, but we must look at the long-term effects. Sure, Bieber gained thousands of Twitter followers, but most of those people are not true “Beliebers” and only started following him out of curiosity and fascination. Soon, the fascination may turn to irritation, as he continues on this downward spiral, and the publicity may become destructive to his career and life.