It’s been a few weeks since rbb announced that we’ve formed a joint venture – Gibbs-rbb. It’s a company that understands and speaks to the Conscious ConsumerTM, those who demand to know what’s in their food, how it’s made and are willing to spend more with those brands who have the right answers.
The timing couldn’t be better, in my opinion, as this trend has officially spilled over from the granola eating, yoga practicing, exclusively Whole Foods shopping margins to the mainstream.
Because there’s nothing more mainstream than McDonald’s, with billions of hamburgers served all over the world. And with its new integrated marketing campaign, the fast food chain is finally coming to grips with the fact that the Conscious Consumer is not only here to stay, but growing exponentially and making choices that seriously impact the bottom line for many companies.