Getting a positive viral or a front-page feature story in a major publication, like the Washington Post or the New York Times, is said to be both a client’s and publicist’s dream. Not only is the exposure great for branding purposes, but if done strategically a media placement of this nature leads to credibility for […]
Standard press releases are out and press visuals are in, according to Corvaya Jeffries, a producer at CNN. Probably because visuals are processed 60,000 times faster than text, which is why image-focused apps – such as Instagram, Facebook and Pinterest – are among the most popular social networking sites in the world.
This preference is also […]
As they say, knowledge is power. That’s why our team of experts is curating a monthly roundup series, aimed at capturing the latest trends, insights and brand news to fuel your creativity and spark big ideas.
In March, we saw a theme where Breakout Brands tapped humor, technology and affinity partnerships to create emotional connections with […]
2018’s #workgoals should not just be focusing on work—it should be focusing on both work and your well-being, because your happiness ultimately leads to better health. However, past years have proven this is a lot easier said than done.
Many jobs require around-the-clock attention, sometimes forcing our health (physically, mentally and emotionally) to take a back […]
Whether you’re at a boutique agency, large firm or in-house, it’s likely that part of your job involves pitching media.
We’ve all been in situations where it’s been tough to get attention for clients, especially if there’s other breaking news, a wild political cycle like the one we’re currently in, or a lack of news to […]
We’ve all been there, especially communications folks. You’re at an important industry or networking event, you meet a ton of people and naturally, you exchange names and information.
Then, BOOM – your worst nightmare happens. You run into one of your new networking pals two weeks later at Starbucks, and of course they remember who you […]
It’s no secret that more people are getting their news through mobile devices, typically via apps or social networks. In fact, about 77 percent of Americans own a smartphone, according to a recent Pew Research Center study. This is true across generations.
No, the real story is what we, as marketers, need to do about it.