About Natalie Alatriste

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So far Natalie Alatriste has created 7 blog entries.

The 6 Ingredients You Need for a Strong National Story

Getting a positive viral or a front-page feature story in a major publication, like the Washington Post or the New York Times, is said to be both a client’s and publicist’s dream. Not only is the exposure great for branding purposes, but if done strategically a media placement of this nature leads to credibility for […]

By |September 10th, 2019|Blog Post|0 Comments

Storytelling in the Digital Age: Q&A with CNN’s Corvaya Jeffries

Standard press releases are out and press visuals are in, according to Corvaya Jeffries, a producer at CNN. Probably because visuals are processed 60,000 times faster than text, which is why image-focused apps – such as Instagram, Facebook and Pinterest – are among the most popular social networking sites in the world.

This preference is also […]

By |May 22nd, 2018|Blog Post|0 Comments

rbb Insights & Innovations: Brands Doing More

As they say, knowledge is power. That’s why our team of experts is curating a monthly roundup series, aimed at capturing the latest trends, insights and brand news to fuel your creativity and spark big ideas.

In March, we saw a theme where Breakout Brands tapped humor, technology and affinity partnerships to create emotional connections with […]

By |April 5th, 2018|Blog Post|0 Comments

4 Things All Professionals Need for a Successful Year at Work

2018’s #workgoals should not just be focusing on work—it should be focusing on both work and your well-being, because your happiness ultimately leads to better health. However, past years have proven this is a lot easier said than done.

Many jobs require around-the-clock attention, sometimes forcing our health (physically, mentally and emotionally) to take a back […]

By |February 23rd, 2018|Blog Post|0 Comments

4 Ways to Strengthen Your Pitching Skills

Whether you’re at a boutique agency, large firm or in-house, it’s likely that part of your job involves pitching media.

We’ve all been in situations where it’s been tough to get attention for clients, especially if there’s other breaking news, a wild political cycle like the one we’re currently in, or a lack of news to […]

By |March 6th, 2017|Blog Post|0 Comments

5 Ways to Remember Names at a Networking Event

We’ve all been there, especially communications folks. You’re at an important industry or networking event, you meet a ton of people and naturally, you exchange names and information.

Then, BOOM – your worst nightmare happens. You run into one of your new networking pals two weeks later at Starbucks, and of course they remember who you […]

By |February 27th, 2017|Blog Post|0 Comments

How to Enhance Your Content for Tech-Dependent Media

It’s no secret that more people are getting their news through mobile devices, typically via apps or social networks. In fact, about 77 percent of Americans own a smartphone, according to a recent Pew Research Center study. This is true across generations.

No, the real story is what we, as marketers, need to do about it.

The […]

By |February 15th, 2017|Blog Post|0 Comments