Style icon Vidal Sassoon wanted to change the world with a pair of scissors. From his humble beginnings as a shampoo boy to international success, his recent death at the age of 84 marked the end of a life propelled by innovation.
It may not be as simple as lather, rinse, repeat, but the key learnings that PR pros can take away from Vidal Sassoon’s many successes are timeless.
Lesson 1: Set realistic goals
When Vidal Sassoon opened his first salon in 1954, he said, “I gave myself five years. If I couldn’t change anything, I was out of there.” This gave him a direction and incentive to succeed.
Whether you’re dealing with a start-up client that requires all your billable time or your own personal goal to achieve CMO status by age 35, it’s important to not only set benchmarks for your success, but to also establish a realistic timeframe that you adhere to. […]