Michelle Zambrana

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So far Michelle Zambrana has created 4 blog entries.

Why Vidal Sassoon could have cut it as a PR professional

Style icon Vidal Sassoon wanted to change the world with a pair of scissors. From his humble beginnings as a shampoo boy to international success, his recent death at the age of 84 marked the end of a life propelled by innovation.

It may not be as simple as lather, rinse, repeat, but the key learnings that PR pros can take away from Vidal Sassoon’s many successes are timeless.

Lesson 1: Set realistic goals


When Vidal Sassoon opened his first salon in 1954, he said, “I gave myself five years. If I couldn’t change anything, I was out of there.” This gave him a direction and incentive to succeed.

Whether you’re dealing with a start-up client that requires all your billable time or your own personal goal to achieve CMO status by age 35, it’s important to not only set benchmarks for your success, but to also establish a realistic timeframe that you adhere to. […]

By |May 10th, 2012|Blog Post|6 Comments

Huffington Post Pulitzer sets a new standard for online media

The Internet: a source for memes, cat videos and trends on Tumblr that make any workday fly by faster. Now: a credible source for Pulitzer Prize winning content thanks to Huffington Post and Politico.

Since Politico has a print component, let’s focus on Huffington Post, an online-only news and blog site, and what their award win earlier this week signifies.

Huffington Post winning a Pulitzer Prize may be a surprise to the more traditional print media, but to the abundance of readers that access the site daily, it makes perfect sense. In a time when traditional print media is battling whether to keep their online counterpart free or pay-per-view, Huffington Post sources its content from the world around it—at no cost to the reader. There are hardly any limitations to what one can find on the online site, which adds Huffington’s popularity, and naysayers. Yet this interesting formula of sourced content opens up the possibility for journalists and bloggers to explore stories without any red-tape. […]

By |April 18th, 2012|Blog Post|5 Comments

Thanks for coming out to the SXSFL tweet-up [PHOTOS]

That rumbling heard in heart of midtown last night was no thunderstorm – it was the sound of South Florida’s dedicated social media enthusiasts getting together at The Stage for our SXSW-themed tweet-up filled with music, hashtags and new connections. We’ll be headed to SXSW in just a few days – if you’re headed over too, let us know!

Check out a few of the photos below to get a flavor of the tweet-up festivities. You can see all our photos on our Flickr or Facebook page.


By |March 7th, 2012|Blog Post|0 Comments

Let’s talk #SXSW with #SXSFL: Social media tweet-up at The Stage!

Update that bio and show off your best Twitter handle! On March 6, 2012 from 6-9 p.m. at The Stage, join rbb’s Digital Park and Social Media Club South Florida (SMCSF)  for a night of media and mingling as the South Florida social media-lites get together to gab and celebrate all things social.

We’re excited to work […]

By |March 2nd, 2012|Blog Post|0 Comments