Last week, a Miami Herald article looked at the growth of Hispanic television media in the United States and how this expanding group of broadcasters will soon (if they haven’t done so already) need to decide who they are going to target with their programming. While many people associate Spanish-language and Hispanic-focused programming with over-the-top soapoperas also known as telenovelas, that is no longer the case. Not only are the Spanish-language broadcasters growing and developing programming to attract new audiences, but they’re also becoming involved in all aspects of social media and even gaming to secure more viewers.
Just yesterday, Hispanic media leader Univision announced a partnership agreement with GameSpot, the leading source for gaming information online, for a new Spanish-language video gaming site on Univision.com (keyword: videojuegos). The online and mobile site will give users access to complete videogame information, including Spanish-language content from GameSpot’s website, from news and reviews, to editorials and videos on the top-selling games worldwide. Last month, Univision released a video application for BlackBerry. And late last year the media giant put its programming on YouTube for anyone to watch and share. Univision executives are taking the necessary steps to engage audiences in every way possible.