Lily Mikulski

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So far Lily Mikulski has created 6 blog entries.

Si se puede: Paying attention to the growing Hispanic media market

While many TV stations are fighting to keep their ratings up and magazine circulation numbers are dwindling, there is one market across the spectrum that can’t seem to stop growing: Hispanic media.

Yet marketers often choose to curb campaigns focused on Hispanic media because they don’t feature giants like the “Today” show or the ever-popular “Ellen DeGeneres Show.”

That just isn’t true anymore.

Case in point: the recent launch of three major media outlets, all with a Hispanic slant. These provide a plethora of programming through which we can reach audiences with product placements, special reports and expert positioning in this growing market.

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By |May 30th, 2012|Blog Post|2 Comments

Why business leaders and employees should be active on social media

Recently, Glenn Llopis, a thought leader on business management, discussed on his Forbes blog how Linkedin, Facebook and Twitter have changed the ROI of leadership. He hits the nail right on the head when he says that, “Not only have ‘the big 3’ social media outlets added a new dimension to one’s leadership role & responsibility – but the behavioral tendencies from those that are active in the social media world have started to permeate into the workplace.”

He presents a few other thoughts on the impact of social media worth pointing out.

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By |March 15th, 2012|Blog Post|2 Comments

Study says Hispanics are hard to reach digitally. Um, since when?

Social media is about communication and self-expression, and it’s growing in popularity every day. Could it be that Hispanic digital habits are being affected by cultural differences and preferences

By |April 1st, 2011|Blog Post|0 Comments

Marketers Take Note: Young Hispanics Prefer Text

A new study by the Pew Hispanic Center titled How Young Latinos Communicate with Friends in the Digital Age shows that the new Hispanic generation (ages 16 to 25) prefer to communicate via mobile technologies with text messages and cell phone calls. The findings, which ranked texting at the top of the list, were gathered from a nationwide telephone survey of Latinos conducted by the Pew Hispanic Center, a project of the Pew Research Center.

I was pleasantly surprised to learn that meeting in person is third on the list. It is good to know that no matter how fast and efficient text messages are, SMS and quick phone calls can be, that nothing can replace a face-to-face meeting. And according to the results, among 16- and 17-year-olds1, just under half (49%) of Hispanics text daily, compared with 64% of non-Hispanics. When it comes to talking with friends daily via cell phone, there is less of a difference — 44% of Hispanics say they do, compared with half (51%) of non-Hispanics who say the same. I wonder if the results differ from culture to culture. Do you prefer email or face-to-face meetings?  Do you think your culture affects your preferred choice of communication or is mostly convenience?

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By |July 30th, 2010|Blog Post|0 Comments

Social Networks Miss the Latina Mark

Since I use social networks to learn more about new products, books and entertainment, I was surprised to find that 38% of U.S. Hispanic women feel that social networks lack content created especially for them. This is according to a recent study titled “The Use of Social Networks by Latin Women,” by research firm Sophia Mind. Based on interviews with 3,300 Latinas in the U.S., Brazil, Argentina and Mexico, ages 18-60, the study found that Hispanic women in the U.S. are one of the fastest-growing online demographics article.

Based on the study, Facebook ranks as the highest used social media outlet by U.S. Hispanic women with Twitter, Hi5, MiGente, Univision and Bebo following. The study also pointed out that Hispanic women use social networks as research tools to gain additional information on products and services, while American women utilize social media to connect with friends and family.

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By |May 26th, 2010|Blog Post|0 Comments

Spanglish and the Growth of the Spanish Media Market

Last week, a Miami Herald article looked at the growth of Hispanic television media in the United States and how this expanding group of broadcasters will soon (if they haven’t done so already) need to decide who they are going to target with their programming. While many people associate Spanish-language and Hispanic-focused programming with over-the-top soapoperas also known as telenovelas, that is no longer the case. Not only are the Spanish-language broadcasters growing and developing programming to attract new audiences, but they’re also becoming involved in all aspects of social media and even gaming to secure more viewers.

Just yesterday, Hispanic media leader Univision announced a partnership agreement with GameSpot, the leading source for gaming information online, for a new Spanish-language video gaming site on Univision.com (keyword: videojuegos). The online and mobile site will give users access to complete videogame information, including Spanish-language content from GameSpot’s website, from news and reviews, to editorials and videos on the top-selling games worldwide. Last month, Univision released a video application for BlackBerry. And late last year the media giant put its programming on YouTube for anyone to watch and share. Univision executives are taking the necessary steps to engage audiences in every way possible.

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By |April 2nd, 2010|Blog Post|2 Comments