It’s been an interesting week for Hispanic media outlets. First, the ratings reports showed Univision is on track to be the most-watched network for the month of July, beating out ABC, CBS, Fox and NBC. Then, the Pew Research Hispanic Center releases a study saying more Hispanics are getting their news on English television, radio, print and online outlets. Huh?
While this sounds like a contradiction, it’s easy to explain. Telenovelas and entertainment programming are huge draws for Spanish-language TV outlets – just look at Univision’s Sabado Gigante, which has been on the air since 1962 and still draws 2.2 million viewers.
For the news, however, the study found a 10 percent drop in the amount of Spanish language news consumption, and a 22 percent drop in the number of viewers that get their news exclusively in Spanish. This can be attributed to a few reasons pointed out by researchers – there are more U.S. born Hispanics, a growing number of adult Latinos speak English well, and immigration has slowed down.