Josh Merkin

About Josh Merkin

As a former news media “insider” with broadcast and print newsroom experience, Josh brings a unique perspective to his B2B clients and the results speak for themselves.

Brian Williams and the state of media: A conversation with longtime newsman David Lyons

In the wake of the Brian Williams scandal and subsequent suspension from NBC News, I spoke with longtime newspaper reporter and editor, David Lyons, to get his take on the situation and how he currently views the media.

David has been a journalist for more than 40 years including as a writer at The Miami Herald, editor-in-chief at the Daily Business Review and his current position as editor-in-chief at EXECUTIVE South Florida magazine.

Below are my questions and his responses, which have been edited for brevity.

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By |February 18th, 2015|Blog Post|0 Comments

4 email rules for PR pros to live by

A couple of weeks back, I was deep into my world of multitasking: I was responding to a client email on my phone while holding a Facetime conversation. Then, you guessed it: I messed up. I was trying to send my team a thought about a client and ended up emailing the client directly.

Luckily, what I said was completely harmless and the client was understanding, but it got me thinking about just how quickly our goodwill and good work can get derailed by one wrong “send.”

While face-to-face interaction is the preferred method of client communication, time and geographic locations don’t always allow for this, which is why email is and will remain the primary form of interaction.

However, because email is a part of PR pros’ daily routines, it’s easy to become robotic in emails and forget that how you answer emails is a reflection of your ability and skills. With that in mind, below are some rules to live by when it comes to your email communication with clients.

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By |October 20th, 2014|Blog Post|0 Comments

ESPN’s Rick Reilly, his father-in-law and the journalist’s ethical responsibilities

ESPN columnist Rick Reilly has had it rough recently, but more importantly I thought it raised an interesting question about the responsibility journalists have in including comments from sources when it may potentially contradict the tone or message of their story.

To quickly set the stage: Back in September, Reilly, an award-winning sports columnist, wrote an article for ESPN.com that discussed the ongoing controversy surrounding the use of the name “Redskins” by the Washington NFL team.

In that article, Reilly argued that the controversy is being overblown and that Native Americans aren’t nearly as offended as our society thinks they are.

He supports his point by quoting his own father-in-law (a member of the Blackfeet Indian tribe), saying that the name isn’t really offensive and shouldn’t be a big deal.

Then things got a little hairy for Reilly. His father-in-law published an essay claiming that not only was he misquoted in the article, but also important comments he made denouncing the use of the word “Redskins” were omitted from the column.

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By |October 17th, 2013|Blog Post|0 Comments

Four tips from MarketingProf’s B2B Forum that can help all PR pros

I had the great opportunity to attend the 2012 Marketing Profs 6th Annual B2B Forum in Boston earlier this year. The event was incredible, with two jam-packed days of seminars, breakout sessions, keynotes and networking.

Although the sessions focused on B2B marketing, there was plenty of advice given that could apply to all marketers and PR pros.

There were five tracks covered in the forum: lead gen, social media, mobile, content, and marketing essentials, which made me wish that I could somehow split myself up to attend everything. Alas, Google and Apple haven’t figured out a way to do that yet (though I am sure its coming).

As you can imagine, there was a lot of information to digest. Below are some of the key takeaways of the sessions that I was able to attend.

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By |November 19th, 2012|Blog Post|1 Comment

Four ways PR pros can make the best of summer before it ends

For most of us working parents, reality is about to set in: There are just two weeks to go before school starts again. As a parent of five, I’m not going to lie—it’s stressful. The end of summer isn’t just for kids. As school schedules get back to normal, so do work schedules.

Every summer, most of us enjoy a bit of a reprieve from the heavy grind of work as clients, coworkers and prospects take their own summer vacations and things in general slow down around the office.  This lull is a great time for individuals to work/strategize on their own professional development plans, which tend to get pushed aside throughout the year as we devote our attention to more pressing needs.

So what have you done this summer?  If you answer is nothing, that’s OK because there is still an entire two weeks (maybe a little more if you count Labor Day as the official restart of the “work” season) to knock some items off your personal development bucket list.

Remember, even little plans can go a long way. Below are a few suggestions, accompanied by own bragging rights, I mean, accomplishments.

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By |August 6th, 2012|Blog Post|1 Comment

5 things your business can learn from the women’s World Cup

Have you been watching the U.S. women’s soccer team’s improbable run to the World Cup final? If not, you have been missing some of the greatest lessons you can possibly learn about being a business owner and/or manager.

Think about it for a minute. Not only have the last two games against Brazil and France provided incredible drama and a feeling of pride, but they have also shown the results of what it means to have leaders, a never-say-die attitude and a group of people working together toward one common goooooal.

Oftentimes businesses will pay thousands of dollars to corporate trainers, spend hours reading books or sitting in webinars to learn how to become a successful company or how to manage a staff.

Save yourself the time and money. I’ve got a much better idea. Grab some chicken wings, nachos and your favorite beverage and sit down with your staff to watch America’s golden girls dominate the pitch. (That’s the field for all you soccer novices.)

Here’s five things you will learn:

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By |July 15th, 2011|Blog Post|0 Comments