At rbb, we’ve identified an evolutionary “Breakout Brand” strategy focused on the customer and in tune with today’s changing marketplace. In a recent survey exploring customer perceptions we discovered some timely data relating to the upcoming Presidential election that we just couldn’t resist sharing with you… […]
Branding is critical to a company’s success. There is nothing more complex in today’s ever-evolving media landscape than creating and maintaining a strong brand. Social media offers several advantages, and numerous challenges, for branding professionals.
A former practicing psychologist, Tom Guarriello, Ph.D. is currently Chief Idea Officer of TrueTalk, Inc., a management consulting firm, and co-author of the book Work Different: Design For The Rest of Us. He teaches a Masters course in Branding at the School of Visual Arts in New York City.
Digital Park is delighted that Dr. Guarriello agreed to participate in a question and answer session, offering a perspective on branding from someone who teaches it to aspiring and practicing marketing executives, management consultants and public relations professionals. Follow him on Twitter at @tomguarriello. […]
rbb’s John Quinn recently posted about the difficulty of navigating actual, physical face time with the virtual face time of the social media milieu. Unfortunately, we’re often not given a choice as to what medium we use to communicate professionally. For example, many job seekers are discovering that employers no longer prefer to conduct preliminary […]