Hannah Bursack

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So far Hannah Bursack has created 2 blog entries.

The Top Takeaways from the 2018 PRSA Health Academy Conference

I recently attended the 2018 PRSA Health Academy Conference where hundreds of top healthcare communicators gathered for two jam-packed days to discuss the latest trends in media relations, healthcare policy communications, disease awareness campaigns and all things healthcare marketing.

All the interactive sessions and discussions offered diverse perspectives on campaign development, crisis management, and best practices […]

By |June 4th, 2018|Blog Post|0 Comments

Risk and Reputation: Analyzing the Saga of United Airlines’ Crises

Recently, United Airlines was caught  in another scandal involving yet another highly unfortunate dog-related mishap. Every major news outlet covered the incident in their print newspapers, online news websites, and Twitter feeds. It even populated Snapchat news stories.

United Airlines is no stranger to negative national media attention. Everyone remembers the incident  in spring of 2017 where […]

By |March 20th, 2018|Blog Post|1 Comment