DanaRozansky

About Dana Rozansky

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So far Dana Rozansky has created 4 blog entries.

The Art of Pitching: Q&A with Seth Arenstein, Editor at PR News

To be successful in our industry, one of the main skills you need is the ability to craft a thoughtful, compelling and targeted pitch. You may have an incredible story to tell, but if you can’t articulate to reporters why they should write about it, there’s a good chance your story will go untold.

While pitching can certainly […]

By |November 13th, 2017|Blog Post|0 Comments

5 Ways Brands Showed Humanity Amidst a Hurricane

When we first caught wind of Irma, the category 5 hurricane was expected to put Hurricane Andrew to shame and Floridians immediately sprang into action. From stocking up on groceries and gas, to searching for the first flight to ANYWHERE, we were determined to weather this storm.

Despite our determination, we were met with several challenges […]

By |September 20th, 2017|Blog Post|0 Comments

How The Work-Life Blend Approach Landed Me On CNN

The concept of work-life balance is often referenced in an idealistic, aspirational way. Many professionals in our industry bemoan their lack of free time and flexibility and chalk it all up to needing a better work-life balance. But perhaps what we need to do is more effectively blend our work and personal lives rather than […]

By |May 25th, 2017|Blog Post|0 Comments

Crisis Communications, Then & Now: An Inside Look with Bruce Rubin

What I love about communications is the fact that we can play many different roles and wear many different hats every single day – some certainly more glamorous than others. One day we might be jetting off to accompany journalists on a trip to a foreign country, while another we are tasked with delivering a […]

By |February 9th, 2017|Blog Post|0 Comments