The last time I blogged on the subject of distracted driving was in December 2010. Since then, the volume of discussion on this issue has continued to rise. In my hometown of Miami, the Miami-Dade Expressway Authority is creating a safety campaign with a morbid twist. The campaign, called “The Last Word,” highlights the after effects on others of distracted driving by showing poignant images, such as the casket of an innocent victim of a distracted driver.
The idea of forcing people to act by making the issue about the harm you could do to others, rather than just yourself, is certainly taking root. The U.S. Department of Transportation created a “Faces of Distracted Driving” video series featuring people across the country who’ve experienced a car crash tragedy that could have been avoided.