Christine Barney

About Christine Barney

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So far Christine Barney has created 44 blog entries.

The plain truth about mentors

I’ve always been annoyed by the word mentor. It conjures up visions of an elegant, silver-haired businessman patting the shoulder of a younger colleague in a fine restaurant while imparting sage advice.

In the business world, having a mentor is as much a status symbol as a Rolex. When people talk about their mentors, it sounds like they are giving a eulogy.

But when the Public Relations Society of America gave the founder of my firm, Bruce Rubin, a lifetime achievement award, I had to face facts. While it never came with a bow on it, or was part of a formal training program, I have a mentor – and a damn good one.

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By |October 10th, 2013|Blog Post|1 Comment

Yahoo telecommute ban is not about productivity – it’s about power

As the buzz about Yahoo’s ban on working from home continues to escalate, it struck me that the outrage over “to ban or not ban” misses the big picture.

Both sides can make arguments that have some merit. Yahoo claims this is “right for Yahoo right now” – but says who? Obviously not the current and former Yahoo employees who are shaken and confused by the change and have chosen to speak out.

The decision comes from someone at the top who more than likely has engaged in very little of the “water cooler creativity” with the rank and file that was determined to be so critical to company success.

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By |February 28th, 2013|Blog Post|4 Comments

PRWeek guest blog: Procurement specialists can be a marketer’s ally

My last column with PRWeek focuses on procurement. Say the word and most marketing people cringe and immediately think about their budgets being cut.

But as rbb has worked more and more with outside procurement specialists, and especially began working with a leading procurement company, it’s clear that the thinking about procurement has changed and smart […]

By |December 7th, 2012|Blog Post|0 Comments

PRWeek guest blog: Emotional connections can be measured at the register

Our Breakout Brand strategy is in the news again. Earlier this week, PRNews ran a great story about our Customer Insights study, which show the value of brands focusing on the customer, not the competitor.

Today, my second guest blog post at PRWeek went live, and it’s about how emotions can drive brand success.

What do Zappos, Apple […]

By |December 5th, 2012|Blog Post|1 Comment

PRWeek guest blog: What clients really want – The Three As

Like last year, I was asked by PRWeek, a dominant industry publication, to be their featured guest blogger for the week. I was more than happy to oblige, and my first post on what clients really want appears today.

My post focuses on an idea that seems counterintuitive at first – the last thing people think […]

By |December 3rd, 2012|Blog Post|0 Comments

Public relations is a small world: What we learned at Global PR Summit 2012

Do you believe that regular exercise is good for you? Most of you would raise your hands and say yes. But do you exercise regularly? I bet most of those hands would go down. If you know something is true, why isn’t that belief enough to cause you to act?

That was one of the questions posed […]

By |November 8th, 2012|Blog Post|0 Comments

Breakout brands strike at heart of consumer purchase decisions

How do you sell more products and services? That’s the simple question every marketer poses. There is no singular answer.

Over time, organizations have embraced many different strategies looking for growth. Decades ago, one strategy rose up above the pack – it was called the challenger brand. I’m sure everyone remembers: “We’re Avis, we try harder.” It put being #2 in the spotlight and made marketing all about showing why you were better than the #1 company.

Several months ago, rbb identified an evolutionary approach to the challenger brand concept that focused on the customer, not the competition. We call it “The Breakout Brand Strategy.”

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By |October 4th, 2012|Blog Post|0 Comments

Women dominate PR in numbers, but fall short in management rank

March 8 was International Women’s Day, and I had an opportunity to speak with PR News about the state of women within the PR industry. You can read the full story here, and see my thoughts below.

rbb is a 100% women-owned PR firm. I and my two partners would be among the loudest speakers praising how the field provides great challenge, intellectual stimulation and rewards.

However, PR is now a female-dominated field. Our firm is 75 percent women and the future looks like it holds more of the same. For example, the last three PR classes we had come and do tours from area universities were comprised 100 percent of female students. This is not a good thing.

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By |March 9th, 2012|Blog Post|0 Comments

Lessons learned from flying with a survivor of the Hudson airplane crash

The following is a transcript of an email our CEO Christine Barney sent to the entire firm last night after a trip to New York City.

Today, rbb vice president Jeanine Karp told me about a new airline feature coming out where you could choose your seat by looking at profiles of fellow airplane travelers. Sort of like Match.com in the air so you could avoid the chatty cathy if you like. But if you had a choice, would you sit next to a survivor of the U.S. Airways Miracle on the Hudson airplane crash? Is that good or bad luck?

Tonight I had no choice.

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By |March 1st, 2012|Blog Post|0 Comments

PRWeek guest blog: Internal communications boosts marketing ROI

In my third and final blog for PRWeek, I talk about the value of thinking of internal communications as a marketing function.

Employees are an asset everyone is trying to maximize. As jobs have evaporated over the last several years, employees find themselves wearing more than one hat. Why shouldn’t one of those hats be marketing?

I […]

By |January 20th, 2012|Blog Post|0 Comments