When you are part of a big, fat Cuban family—complete with tias, tia de tu tia, primo hermanos, and even el vesino that’s lived next to your abuela for years—the holidays are the most wonderful time of the year to update your extended family on your life happenings. The funny thing is these questions and […]
This story was co-written by Natalie Alatriste
As the media landscape is constantly changing, so must PR professionals and their practices. Although every media professional has a different perspective on the evolution of media, one commonality remains true: Media content must serve the public.
Gone are the days when a newspaper or outlet reported on everything and everyone, […]
Have you noticed that brands are aligning their campaigns and messages to have more personality? The results of this trend is creating deeper connections and awakening emotional responses among consumers, who are more savvy and connected than ever before thanks to social/digital media. We know that statistically, brands that pay special attention in creating meaningful […]
This story was co-written by Ana Marquez.
It’s the bottom of the ninth. Bases are loaded, the pressure is on to get that top tier media placement, and you’re setting up to pitch.
Who is at bat? Your media contacts.
In the past, they’ve intimidated you, they’ve ignored your attempts at pitching and they’ve never given you the […]
The failed Fyre Music Festival, co-founded by rapper Ja Rule, Billy McFarland and Fyre Media, has been making headlines for weeks. The overhyped, underwhelming and chaotic event that unfolded the weekend of April 28 in the Islands of the Exumas infuriated the masses, and rightly so.
Attendees were promised a luxury music festival complete with upscale […]