MIAMI – March 12, 2009 – rbb Public Relations, a full-service public relations firm based in Miami, was named agency of record for AmericanAirlines Arena, South Florida’s premier entertainment destination, home of the 2006 NBA Champions Miami HEAT and the venue of choice of the Latin Music industry. rbb will provide strategic communications, brand marketing and trade relations support.

“rbb has the experience, creativity and media expertise necessary to support AmericanAirlines Arena’s continued success and brand development,” said Eric Woolworth, president of the Heat Group. “rbb will be a key part of our strategic marketing communications to local and national consumer and trade audiences.

The 19,600-seat AmericanAirlines Arena is Miami’s top event and entertainment venue. It has hosted such diverse musical superstars as U2, Madonna, Kanye West, Justin Timberlake, Luis Miguel, the Rolling Stones, Bruce Springsteen and the E Street Band, Juanes, Marc Anthony, Britney Spears, Phish, Shakira and Paul McCartney. The Arena attracts major events such as NCAA Division I basketball championship games, boxing and wrestling events, as well as rodeos and family shows such as the Harlem Globetrotters, Disney on Ice, Ringling Bros. and Barnum & Bailey Circus and The Wiggles.

“American Airlines Arena is a world-class venue able to host a wide variety of events while still making each one feel like a natural fit for the building and for fans,” said Lisa Ross, president of rbb Public Relations. “rbb is looking forward to showcasing the Arena’s many assets to corporate sponsors, promoters and consumers.”

Miami-based rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and included among Inc. 5000’s list of “Fastest Growing Private Companies,” 34-year-old rbb delivers client results on par with the largest national firms, but with the individual attention of a boutique agency. Its 28 communications professionals excel in media relations, corporate communications, crisis counseling, product introductions and events management The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare, real estate, fashion, art, lifestyle, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit