• Sri

Srikant (Sri) Ramaswami

Executive Vice President / Global and Emerging Markets, Healthcare
Srikant.Ramaswami@rbbcommunications.com
(347) 236-3015
What Should You Know About Me?
I am a firm believer that good ethics make for great business and have always admired companies that follow this mantra. I am passionate about serving the communication needs of patients, physicians, payers, and providers globally, and I will do whatever it takes, whenever it is needed, to leave the world better than I found it.

I am relentlessly focused on communication that showcases the value of medicines and work with health economics and market access teams to develop strong messages around what medicines cost and why.  I keep up on the most innovative trends in the industry and I study what companies are doing to reach patients and the relationships they are constantly developing with hospitals, pharmacies, distributors, and manufacturers to supply better quality healthcare products and services.

Also, I love to write and I enjoy thinking about strategies that can help catalyze the emotional appeal of brands.

What Career Achievement Am I Most Proud of?
The work I did to launch a product related to the irritability associated with autistic symptoms was a career highlight. It required proactive interaction with top tier media including The Wall Street Journal and The New York Times to responsibly describe the medicine and the indications for which it could be used. Even before the product was approved, we proactively wanted to ensure that the media understood what this medicine was and wasn’t indicated to treat and it was also critical to ensure that there was no misperception about the drug being a cure for autism. Further, given that the drug was a powerful antipsychotic for children, it was important for the media to understand why parents needed to work with their doctors to ensure it was the right medicine for their child. It was deeply satisfying to see how this responsible outreach resulted in stories where our key messages were precisely outlined in the lede paragraph. Another career achievement was helping to lead a public relations campaign to raise funds for children with cleft lip and palate through a chess event that involved a five-time World Chess Champion. We raised more than $200,000 in about two hours. It takes approximately $240 and 45 minutes to cure a child from cleft. So, if you do the math, you can see the number of lives we impacted. Life’s greatest reward is helping children and giving them hope.

Why rbb?
I worked for rbb in the mid-90s before I moved to New York to be closer to family. I found every employee in the firm to be a person of decency and of the highest integrity. rbb’s senior leaders — Christine Barney, Bruce Rubin and Lisa Ross gave me invaluable training that fueled my career in communications. One could never ask for a group of more caring and enlightened individuals to learn from. I also love rbb’s blended work-life culture. These days It is rare to find companies that truly walk the talk as they do.  And rbb headquarters’ location in beautiful Miami can’t be beat.

The Formal Introduction
Srikant (Sri) Ramaswami is Executive Vice President, Global and Emerging Markets, Healthcare, and heads the New York/New Jersey offices for the firm. He has a strong background in the corporate healthcare sector, having worked in executive positions at Merck & Co., Inc., Pfizer Inc. and Johnson & Johnson. His knowledge spans pharmaceuticals, biotechnology, medical devices, and consumer healthcare. He is also a crisis/issues expert and has significant global experience, especially in Asia Pacific.

The Real Story
Early in life, I developed a passion to always help others, and found my true calling in healthcare communications. I’ll never forget the patients I’ve met along the way and how their stories, filled with hopes and dreams, have galvanized my efforts to work with C-Suite executives to find meaningful solutions for their ailments.  I’m a strategist first and love to analyze the “job to be done” before providing creative and powerful campaigns and programs that are impactful and memorable. My experiences in the agency and corporate world have prepared me for the most significant challenges and I have learned that strong ethics, creative approaches, planning, preparation, and perseverance can yield abundant success for clients. I have developed a visceral approach toward healthcare and I’m focused on innovation, pricing, reimbursement, medical technology, along with CSR campaigns that raise employee engagement.

The Name Dropping
I have worked with several multinational healthcare companies, agencies, and advocacy groups. Clients have included Reckitt Benckiser, Lennar, Exxon-Mobil, Philip Morris, The Offsets Group (Abu Dhabi), and Hapco Farms, and I have media trained numerous C-suite executives at Fortune 50 Companies. I have also worked with other clients during my various corporate roles including Operation Smile, The Asia Pacific Medical Technology Industry Association (includes B Braun, Siemens, Medtronic, Johnson & Johnson, GE Healthcare, Boston Scientific, Baxalta, Abbott, Alcon, Smith & Nephew, Stryker, MTAA, BD), Elan Corporation, Alkermes, Boehringer-Ingelheim, and Eyetech Pharmaceutical.

Want More?
I completed my B.A. in Politics and Economics from Brandeis University where I graduated cum laude. I also received my Doctorate in Jurisprudence from Buffalo Law School and my M.S. in Journalism from the Columbia University Graduate School of Journalism where I was a National Magazine Scholar. I led the communications effort for the formation of APACMed, The Asia Pacific Medical Technology Industry Association and I’ve also been involved with the Sankara Eye Foundation and Operation Smile for several years.

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