Sandra Fine Ericson, APR

Senior Vice President, Director of Results Measurement & Partner
(305) 567-0535

What Should You Know About Me?
I love working with my teams and clients to generate best practice, innovative work that’s recognized by the industry.

What Career Achievement Are You Most Proud Of?
Our award-winning work that’s also helped the community like raising half a million dollars for Komen for the Cure, educating the public about hurricane preparedness and giving out free cellphones after Hurricane Katrina.

Why rbb?
We’re composed of talented people that are 100 percent dedicated to our clients and also each other, making for a great team effort.

The Formal Introduction
Sandra Fine, APR is senior vice president and director of results measurement at rbb, which she’s called home for more than a decade. She’s accredited in public relations, and has been named to PR News’ 15 to Watch list.

The Real Story
A Miami native, Sandra’s passionate about working with companies making big impacts both in Florida and nationally, and helping them to generate meaningful results that catch the attention of the industry. An AP Style stickler and project and team management guru, she loves tackling campaigns with lots of moving pieces and executing them to perfection. Unlike most PR professionals, she also likes math.

The Name Dropping
A generalist with experience spanning from corporate communications to consumer and B2B, Sandra has worked with brands including Bank of America, Florida Power & Light Company, Duncan Hines, American Council on Exercise, Macy’s Florida, Zumba Fitness and The Ritz Carlton Club & Residences.

Want More?
Sandra is a past president of the Public Relations Society of America Miami Chapter, a United Way Young Leader and Women’s Leadership member, graduate of Connect Florida and member of Leadership Florida. She graduated cum laude from the University of Florida’s College of Journalism and is obsessed with the band Phish, which she has seen more than 60 times in concert. Want to talk fantasy football, music or PR? Contact or 305-567-0535.

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