• Maite Velez-Couto

Maite Velez-Couto

Vice President, Partner
(305) 448-1923
What Should You Know About Me?
Creativity and big goals are my fuel. Every single day, I challenge myself and my teams to bring big ideas and solutions to the table that drive wow-worthy results.

My philosophy? I never take no for an answer.

What Career Achievement Am I Most Proud Of?
Bringing home awards always feels great but earning them for driving meaningful results that affect the clients’ bottom line tops the list for me. HSMAI’s Platinum Adrian Award for Hampton by Hilton’s “Seekender” campaign and PRSA’s Silver Anvil for AMResorts “Flu-free Guarantee” campaign were particularly memorable wins.

But I must say that helping nurture the next crop of talent at rbb is equally rewarding for me.

Why rbb?
rbb’s culture. The agency’s entrepreneurial heart, strategic mindset and creative drive makes every day exciting and empowering.

The Real Story

From webinar hosting to bylined articles, I have a lot to share about influencer engagement and how brands can truly use this tactic to drive awareness and business results. I’ve been engaged with this evolving trend for a long time, including bringing Hilton and AMResorts as sponsors to the very first TBEX back in the early start of the influencer movement.

Most recently, I joined SkiftEDU as an advisor to develop the hospitality research and content leader’s first PR course “The Makings of the Modern Travel PR Pro,” where I talked more about the influencer topic, along with key trends and strategies.

I equally thrive in identifying partnership opportunities and building relationships between brands and their customer.

The Name Dropping
I’ve seen and done it all over the last 10+ years at rbb. Outstanding moments include hosting Starbucks’ first-ever coffee festival, marrying 14 couples at the top of the Empire State Building on Valentine’s Day for Secrets Resorts & Spas, touring the U.S. with Vlasic pickle’s first traveling farm stand, establishing a goal-breaking partnership with top online retailer for women Zulily for Embassy Suites by Hilton…

Hospitality and consumer PR/marketing are my primary tracks, and I’ve had the pleasure of creating and executing a wide variety of B2C and B2B campaigns for global and regional companies within every major travel segment including numerous hotel brands operating under AMResorts and Hilton; cruise lines such as NCL; OTAs like PriceTravel and Cheapflights; and United Airlines and Silver Airways, among others.

Want More?

For me, integration is the name of the game. I consistently strive to develop customized PR/marketing programs with my teams that challenge the expected and answer to specific client needs.

Affinity partnerships, content creation, TV integrations, influencer and celebrity engagement, high profile special events, and traditional and social media relations are some of the tools in my kit.

My education like my career path taps both my creative and practical sides for out-of-the-box thinking and results generation.

I graduated from the University of Miami with a bachelor’s degree in Spanish Literature and an associate degree in architecture, and from Florida International University with a bachelor’s degree in Humanities and post graduate studies in Spanish Language Journalism.

I currently reside in Coral Gables, and indulge in travel as much as possible.

Always available and open to discussing your communications needs, I can be reached at Maite.Velez-Couto@rbbcommunications.com or at (305) 448-1923.

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