The Formal Introduction
Jeanine Karp, vice president, specializes in media relations, brand development, corporate reputation management, consumer and B2B marketing.
The Real Story
Affectionately known as the firm’s “Jane of all trades,” Jeanine’s public relations background ranges from railroads and real estate, to hotels, health care and even the performing arts. Her clients may not start as house-hold names, but the holistic marketing communications programs she creates brings these burgeoning brands into the narrative as thought leaders in their category.
The Name Dropping
Notable client experience during Jeanine’s more than 10-year tenure at rbb communications includes Adrienne Arsht Center for the Performing Arts, Florida Blue, FirstService Residential, Florida East Coast Industries and Hilton Hotels. Earlier in her career, Jeanine held several positions with strategic communications firms in Washington, D.C. and Chicago. While in these positions, she launched a media relations campaign for a global biotechnology company and developed and executed a national get-out-the vote campaign corresponding with the 2004 presidential election.
A community activist and graduate of the Greater Miami Chamber of Commerce Leadership Miami program, Jeanine volunteers on numerous political campaigns and civic initiatives, and previously served as a board member of the Susan G. Komen Breast Cancer Foundation’s Miami/Fort Lauderdale affiliate. Jeanine holds a bachelor’s degree in political communications from the George Washington University in Washington, D.C.