MIAMI, February 21, 2013 – rbb Public Relations, a national marketing public relations firm that champions breakout brands, has named Abdul Muhammad II Vice President of Digital Development. Muhammad previously served as the Director of Social Marketing for Zimmerman Advertising, where he worked with clients such as Facebook, Hertz, Nickelodeon, Saks 5th Avenue and Toys “R” Us to deliver results by focusing on ROI, and leveraging social media and mobile technology.  Muhammad is charged with introducing new digital strategies to rbb’s existing clients, driving the growth of rbb’s Digital Park division through business development and new strategic alliances, and expanding the firm’s overall digital capabilities.

The addition of the VP post to rbb’s digital team is in response to the firm’s continued growth and the increasing importance of digital marketing in today’s communications programs.  “Abdul adds a new depth of digital experience and technical capabilities that will allow us to drive even more impactful engagement and business results for our clients,” said Christine Barney, CEO and managing partner of rbb Public Relations.

Muhammad has 15 years of experience as an internet marketing expert specializing in creating nationally recognized and award-winning digital marketing campaigns.  Muhammad was previously a Social Media Instructor at the acclaimed Miami Ad School and currently serves as a partner at /Slant.Point Media.

Editor’s Note: Headshot available upon request.

About rbb Public Relations

Champion of breakout brands, rbb is an award-winning national marketing public relations firm with a reputation for delivering meaningful results and the individual attention of a boutique agency. Four-time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.