Marketing your brand on Facebook is a tricky balancing act. While the platform allows you talk directly to your customers, build a community, add value and generate interest in your company, you can’t lose sight of your target goals (to name a few, return on influence, number of impressions, amount of traffic going back to your site).

That’s why there are so many how-to guides when it comes to Facebook marketing. Just today, social media maven Brian Solis released part 1 (epic!) of his The Business Guide to Facebook: Your Brand Page for the Social Web and Mashable posted about 5 New Ways to Market Your Brand on Facebook .

But I think The Oatmeal really nailed it the best with this illustration from their longer piece, How To Suck At Facebook. The main message? Don’t be desperate.

Illustration Credit: The Oatmeal